Userpilot

MARCH 23, 2025

For example, metrics like low feature adoption might show that users aren’t utilizing key features. Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. For example: Suppose you have an NPS of 20%.

Onboarding KPIs

Userpilot

MAY 17, 2025

For example, a simple phrase like Sign up now in English might sound pushy or unnatural in Japanese or German markets. Will we start with a few key markets first or launch globally from the start? Duolingo makes a good example here. Questions to ask: Who owns app localization internally: product, marketing, ops?

Analytic Tools

UX Planet

JUNE 1, 2025

Acquisition: Discovery and Attraction of IdealUsers In the acquisition phase, the goal is not simply to attract as many users as possible but to identify and engage those most likely to become loyal customers and brand advocates. Funnel Analysis Examples and Case Studies in 5 Industries. References: AMPLITUDE. Available at: [link].

User Testing

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. They decided to keep both brands and reframe their marketing.

User Testing

Product Talk

AUGUST 13, 2025

As always with our Tools of the Trade series, Lovable had no input on this story nor was I (or Product Talk) compensated in any way for featuring them. My goal is to inspire you to give these tools a try and to share many examples so that you don’t have to figure it out on your own. I’m simply a fan and wanted to help spread the love.

Feedback Software

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy

Userpilot

JULY 12, 2025

Customizability: The design team could customize all the in-app elements to make the flows match the branding. For example, since Amplemarket renews subscriptions automatically, the team added an in-app banner to alert users about upcoming renewals. Resource center in Amplemarket. Watching session replays with Userpilot.

Data Visualization

Arkenea

JUNE 28, 2025

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. Whatever you choose, it should help in customers engaging and connecting to your brand and eventually converting.

Analytic Tools

Userpilot

MARCH 9, 2025

The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. For example, 71% of customers now expect far more personalization than before.

Research Software

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. You can combine all of those elements to create different flows, for example, in-app user onboarding. Resource center example in Userpilot.

Analytic Tools

Userpilot

JULY 10, 2025

For example, you might send a biweekly newsletter to educate subscribers about your product and share industry best practices. Core elements of the behavioral email marketing strategy. For example, a 2023 study by Segment found that businesses employing personalization experience an average of a 38% boost in customer spending.

Analytic Tools

Userpilot

APRIL 30, 2025

For example, use carousels to onboard new users with a guided tour or announce big releases in your mobile app. In Userpilot, you can fully customize mobile carousels to match your brand’s personality. For example, if a user gives a low CSAT score, you can follow up with an open-ended question to capture details.

Analytic Tools

Userpilot

JULY 10, 2025

One smart way to learn is by analyzing upsell email examples from successful brands. Before we dive into specific examples, let’s take a moment to break down the anatomy of a strong upsell email. Upsell email example: Buffer. Upsell email example: Zapier. Upsell email example: Canva.

Data Visualization

Mind the Product

OCTOBER 27, 2016

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love.

Customer Experience

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. What is brand activation?

Branding

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Userpilot

SEPTEMBER 4, 2024

Unlike vanity metrics, actionable metrics drive the product forward and directly correlate with business goals. Examples of vanity metrics include: – Free trial user count : It only shows how many people started a trial, not how many found value in your product. Can you reproduce the results intentionally?

Data Visualization

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers.

Branding

Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. For example, only after three or four attempts to have a conference line “Dial My Number” did I realize that it was just my phone silencing the calls entirely.

Technical Review

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp.

Vision

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.

Customer Feedback

Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree.

User Testing

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging

The Product Guy

APRIL 21, 2019

McDonald’s is an example of a company that successfully uses a secret menu to cater to customers. Vegetarians who want a hamburger-style sandwich, for example, could order a grilled cheese off McDonald’s secret menu. Higher revenue and market share. Builds brand. About Anthony Lazarus.

Data Visualization

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Let’s look at timeboxed product discovery first.

Product Research

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software

Product Management University

SEPTEMBER 20, 2021

But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments. Assign solutions marketing managers by market segment instead of the traditional product centric alignment.

Marketing

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software

Product Innovation Educators

JANUARY 15, 2024

4:25] Can you share some examples from SCADpro of how organizations have found value by approaching innovation from an art and design perspective? For these three examples, we had students coming together from 100 different majors and minors, 120 countries, and all 50 states. Joining us is Paul Stonick, the Vice President of SCADpro.

User Testing

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. But I found the Netflix example to be a more interesting one.

Strategy