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Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
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As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedbacksolution. percent increase from 2021.
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For example, let’s say your team is developing new project management software for small- to medium-sized businesses. This means using the welcome survey discussed above to learn what users expect from your brand. …and tailored in-app tutorials to introduce core features. Asana’s in-app onboarding flow.
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