Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

UX Planet

FEBRUARY 1, 2024

Designing applications that address these specific pain points can set the stage for groundbreaking solutions. A broad survey of finance app users reveals a 50% dissatisfaction rate with current tools Problem Impact The absence of robust finance tools causes stress, hindering savings and economic growth. Basic financial reports.

Analytic Tools 86

Analytic Tools Data Visualization Research Software Reporting Tools 86

Userpilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy. SaaS Conversion Funnel.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. Value realization is when a customer experiences and recognizes the value of your product or service. It’s the moment a customer has finally reached the activation stage. Time to live.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. Great user documentation brings many benefits : it can help boost product adoption , improve customer retention and satisfaction , and reduce the burden on your support team.

Document 98

Document Analytic Tools Feedback Software User Testing 98

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Prioritize based on impact.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Start with mapping the customer journey. What is a SaaS onboarding funnel?

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 197

User Testing Reporting Tools Customer Experience Research Software 197

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Product Talk

NOVEMBER 15, 2023

Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery. It’s true that discovery takes time.

Product Research 230

Product Research Customer Experience Data Visualization User Testing 230

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 14, 2021

So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption. Guide the user with tooltips.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. You can create one or several user personas to specify your ideal buyer.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. SaaS user onboarding is a crucial step in the customer journey.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

JUNE 13, 2022

Creating a customer success onboarding playbook is necessary if you want new customers to: Use your product as intended and find value. Adopt features with little to no friction. Unfortunately, successful customer onboarding differs from company to company, so there’s no one-size-fits-all solution.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience User Friction 52

Userpilot

SEPTEMBER 23, 2021

So we’ve summarized all of our key learnings about new user onboarding in one place so you don’t have to re-invent the wheel. Onboarding is the process of educating your customers so that they get the most out of your product. This is when you know the exact steps a user needs to take in order to activate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

UX Studio

AUGUST 21, 2019

The quest to acquire customers and keep them engaged has made personalized experience indispensable for any company’s communication strategy. We now expect personalized emails and ads almost everywhere, so the battle has shifted towards providing customers with personalized experience for every interaction they have with a company.

Customer Experience 84

Customer Experience Data Visualization UX Research Software 84

ProductPlan

MAY 21, 2019

Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering. Sunsetting your product because the acquirers were far more interested in acquiring talent, technology and/or customers than the product you manage. Every company has pain points.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Intercom, Inc.

APRIL 15, 2021

And so naturally, he’s got some strong opinions about automation, AI, and how they can help you create better experiences for both potential and existing customers. Automation is a great way to improve your workflows and customer satisfaction, but only if it makes the customer journey easier. Put in the work with your customers.

Data Visualization 118

Data Visualization Analytic Tools Research Software Feedback Software 118

Userpilot

OCTOBER 7, 2020

When webinars are best for driving new feature adoption. What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. Step 1: Define the Target Users. When webinars are best for driving new feature adoption.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76

Userpilot

MAY 9, 2024

TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Demand generation goals : Creating brand awareness and trust, and guiding leads through the sales funnel towards conversion.

Data Visualization 105

Data Visualization Customer Experience User Testing Marketing 105

Userpilot

MARCH 15, 2024

TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. By understanding how users behave inside the product and their goals and problems, you can reduce time to value. Data collection comes next.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software User Testing 104

Userpilot

MARCH 14, 2019

Five minutes for users to say “oh, I get it” about your software. According to TechCrunch, if your users don’t get your software, 77% of them won’t come back. There are plenty of ways how can you gain your customers’ attention and create the “aha moment” in five minutes.

Analytic Tools 45

Analytic Tools Feedback Software Research Software Data Visualization 45

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Do you want to: raise brand awareness? You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. The Best B2B SaaS Marketing Tactics to Try in 2021.

Research Software 119

Research Software B2B User Testing Customer Experience 119