Branding Handbook Product Marketing Startups 
Innovatemap
DECEMBER 19, 2022
Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Founder Brand. Martina Lauchengco. The Cold Start Problem. Andrew Chen. Dave Gerhardt.
Userpilot
JULY 13, 2021
Many SaaS products have complex internal systems which are not immediately intuitive to use for new employees. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Increased engagement and retention.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
SEPTEMBER 19, 2019
It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. When not writing his sales handbook, he’s been overseeing the change from Close.io We’re not really a startup anymore. to Close.com.
Intercom, Inc.
MAY 2, 2019
This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Download The Growth Handbook. Thanks for signing up.
PMLesson's Ace the PM Interview
MAY 13, 2020
Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. One way to do this is by helping a startup evolve their product over time.
Intercom, Inc.
JUNE 28, 2018
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. We were trying to get a little bit too cute, a little bit too brand-focused, on some of these things. What does the brand promise?
Intercom, Inc.
JUNE 28, 2018
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. We were trying to get a little bit too cute, a little bit too brand-focused, on some of these things. What does the brand promise?
Expert insights. Personalized for you.
52 
Let's personalize your content