Remove Branding Remove Inbound Remove Messaging Remove Weak Development Team
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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Once every decade or two, developments in technology trigger monumental changes in an industry. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging.

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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

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What is customer service?

Intercom, Inc.

Oftentimes a good customer service experience starts with developing a sound process. With ticketing workflows that put the emphasis on conversations not tickets, customer support teams now have the ability to categorize, prioritize, and assign issues as they arise. What is a customer service process? Messenger-based customer service.

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Rugs.com increased their support efficiency 10x with Intercom

Intercom, Inc.

With the onset of COVID-19 and the accelerated move towards online shopping, Grayson Bagwell, Director of Business Development at Rugs.com, notes the sharp increase in shopping volume the business has experienced in the last 12 months as a result of people spending more time at home. “As We were using Olark chat, but it wasn’t very flexible”.

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How I treat creative copy like a product—using data

Mixpanel

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. ” Marketing in the world of the changing algorithms.

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Product-Led Growth

Product Bookshelf

Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. Sales-led companies begin with a content strategy, capture inbound traffic with landing pages, nurture those leads with email, hand-off to sales, and then close the deal through a high-touch sales process. Product Bumpers.