Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 102

Customer Feedback User Testing Feedback Software Branding 102

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Alchemer Mobile

APRIL 27, 2021

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” The post What Product Management Metrics Really Measure?

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 113

Positioning Product Research Customer Experience Feedback Software 113

The Accidental Product Manager

FEBRUARY 5, 2024

If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs. Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

User Testing 104

User Testing Customer Experience Product Management Product Manager 104

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

Userpilot

DECEMBER 7, 2023

Customer experience management vs customer relationship management? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints. TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

Customer Experience 91

Customer Experience Feedback Software Analytic Tools Customer Feedback 91

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

Branding 52

Branding User Testing Product Research Workshop 52

Alchemer Mobile

APRIL 27, 2021

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” The post What Product Management Metrics Really Matter?

User Testing 162

User Testing Product Management Product Manager Customer Experience 162

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Alchemer Mobile

MAY 12, 2022

Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. The housing market had a wild year.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 74

Feedback Software Customer Feedback User Testing Customer Experience 74

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest. It seems cheesy.”

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.". Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.". Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. Below is a summary of our research specifically on Business Services apps.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Glassdoor sets out that the average salary for a product marketing manager is just over $127k. Who is a product marketing manager?

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

The Accidental Product Manager

MARCH 7, 2022

If you were a product manager who worked at Amazon you would be under a great deal of pressure to find ways for the company to make more money. The Amazon product managers are on the hunt. However, the problem that the Amazon product managers have run into is that few others have followed them. The Cost Of Luxury.

Product Management 123

Product Management Product Manager User Testing Management 123

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Systems Review 98

NextBigWhat

AUGUST 2, 2019

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Siddhartha, Product Manager (Mobisy).

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry.

Data Visualization 91

Data Visualization Feedback Software Analytic Tools Reporting Tools 91

The Product Coalition

JUNE 13, 2019

Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Resume Fails: Where Not to Begin Product Management is a popular career. and focus exclusively on those required by the position.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Alchemer Mobile

AUGUST 31, 2023

Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers. The world is rapidly moving towards mobile and your brand cannot afford to be left behind.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

Product Management 73

Product Management Product Manager Management Management 73

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. When someone gives feedback (whether negative or positive), it’s critical to follow up. An example would be sending an app store Ratings Prompt so they’ll leave you a high rating and positive review.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Bain Public

NOVEMBER 3, 2021

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. This accomplishment is the tipping point of a new age at Métro Média. Working With Métro Média.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Roman Pichler

JUNE 1, 2020

Effective stakeholder management starts by embracing the right attitude: See the stakeholders as equal partners; take an interest in their perspective, ideas, concerns, and underlying needs; build trustful connections with the individuals; and encourage the stakeholders to work together. Increase your product management expertise.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

The Product Coalition

NOVEMBER 22, 2023

Explore rapid market entry, cost-effectiveness, enhanced security, and brand customization. Customization for Brand Alignment: Brand identity is a crucial aspect of any business’s success, and a White Label Crypto Exchange offers a unique advantage in this regard.

Customer Experience 129

Customer Experience User Testing Branding Positioning 129

Pragmatic Marketing

MAY 23, 2017

And that means having to manage your career in a completely different way than previous generations. Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand.

Branding 70

Branding Product Research Roadmap Customer Experience 70

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Content Management How often will the application’s content need to change? A Product Manager? Do you have the internal staff to manage changes?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208