Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. – Will customers buy the product, and how often?

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Intercom Product Tours doesn’t support A/B testing.

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Ronke PM

MARCH 26, 2024

At the heart of an organization that creates product magic is a product leader who is an expert at leadership and coalition building. These leaders understand that bringing effective products, solutions, and services to market requires consensus building and engaging cross-functional teams in the journey.

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The Product HQ

MAY 10, 2024

Want to become a machine learning product manager? As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. Keep on reading then.

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The Product Coalition

JULY 12, 2022

At times it’s just our [product team] issue, in other words— we don’t have the specific experience required to meet the client’s needs. But more often, it’s a client who is not ready to develop software. Either a client doesn’t yet have a clear vision for a product, or they don’t need a product to be built at all.

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Userpilot

APRIL 10, 2024

Don’t custom code – use the right knowledge base software. Self-service support ensures consistency and increases trust in the brand. It can serve as a reference point, so customers can review the steps whenever necessary. Create a knowledge base code-free with Userpilot. Localize your knowledge base.

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Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings. Where to buy?

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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The Product HQ

MAY 10, 2024

Want to become an AI product manager? This guide shows you how to prepare for a career in AI product management. Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. If so, then you’ve come to the right place.

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Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

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Userpilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

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The Product Coalition

SEPTEMBER 8, 2022

We had a product lifecycle, although… it wasn’t documented in a playbook. I thought we were in good shape, given that this was the next release of an existing software product. In the world of a physical product, it’s the process of managing a ‘thing’ through the stages of its life, from development through decline.

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Userpilot

JUNE 29, 2023

This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. TL;DR User documentation describes any kind of helpful material intended for the user of a product. Let’s get you started! User manuals.

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The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

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Userpilot

MAY 21, 2024

Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! TL;DR Customer lifecycle management (CLM) is a strategic approach for tracking, analyzing, and optimizing customer interactions throughout their entire relationship with your company. Writing a review.

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Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

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Userpilot

MAY 7, 2021

Self-service software is the perfect antidote to the modern world of instant gratification. What is self-service software? Why is self-service software growing popular in SaaS? Product adoption tools for self-service software. Customer support tools for self-service software. What is self-service software?

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Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Ready to get started?

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Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Userpilot

MARCH 23, 2023

It saves you time, ensures consistency, and enables easy customization to fit your unique needs and branding. TL;DR Product NPS (Net Promoter Score) surveys are used to collect feedback on customer loyalty and satisfaction. Use it to assess your product’s performance by comparing it with the SaaS benchmark.

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Userpilot

MAY 30, 2024

Implementing a product feedback loop enables fast-paced changes, helping you identify quick fixes that can make a big impact and uncover pressing issues. When customers see their feedback acted upon, they develop a connection with the brand that fosters a sense of customer loyalty and trust. ” to collect qualitative feedback.

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Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? With Userpilot , you can create surveys code free from scratch or benefit from our templates, trigger automated answers, or follow-up questions to user responses. Why are voice of customer surveys important?

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. What Is Product Marketing?

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Userpilot

SEPTEMBER 24, 2020

So since Reicheld published his seminal Harvard Business Review article “ The One Number You Need to Grow ” in 2003 – NPS rapidly grew to prominence. What to Look For in NPS Tools & Best NPS Software. There are many different NPS tools on the market. The needs of brand new users and seasoned pros are very different.

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Userpilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. Fortunately, there is quite a selection of customer onboarding tools and platforms available on the market to simplify the implementation of onboarding processes for your SaaS product.

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The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

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Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

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Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

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Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

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Userpilot

NOVEMBER 19, 2022

How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers.

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Userpilot

SEPTEMBER 12, 2022

Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.

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Userpilot

DECEMBER 3, 2022

With CLM, you gain customer insights into customer behavior, needs, and preferences to create better customer experiences , remove product friction to manage customer churn, and maximize customer lifetime value (CLV) by retaining customers and turning them into brand advocates. Define your target audience.

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