Branding Messaging Naming Outbound 
Intercom, Inc.
JUNE 22, 2020
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
Userpilot
NOVEMBER 2, 2023
Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market.
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Intercom, Inc.
DECEMBER 6, 2022
My team is focused on building and aligning various channels of communication between customers and end users to enable faster resolution – mediums like messaging, email, video/voice, and social channels. For example, the outbound composer in the new Inbox is designed according to a channel-first model. Add elements of delight.
Userpilot
MAY 3, 2022
Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?
Intercom, Inc.
AUGUST 16, 2022
Efficient, personal support is the name of the game when it comes to closing this gap. Armed with contextual data, you can also create more personalized, and targeted customer experiences across the entire customer journey – from personalized proactive outbound messages to razor-accurate chatbot answers, and more.
Userpilot
MARCH 23, 2023
Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. It’s named closed-loop analytics because it creates a full cycle of data transfer so that all teams can access and learn from each other’s data.
Intercom, Inc.
DECEMBER 6, 2019
Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value. Behavior-based messages.
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