The Product Coalition

OCTOBER 6, 2023

Instead of a face-to-face conversation, we send chat messages or schedule a video call. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. But how do machines learn to detect emotions, and what business opportunities does emotion AI present?

Research Software 135

Research Software Reporting Tools Data Visualization Automotive 135

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

SEPTEMBER 7, 2023

They continue to renew their subscription, are actively engaged with the product, and may even become brand advocates. Unless you’re selling to startups, focus on developing two different personas for buyers and users. Use in-app messaging to guide users to discover and adopt important features that will bring value to them.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?” Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. When you’re a startup, marketing is your voice.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JANUARY 19, 2021

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. There is a somewhat legendary startup mantra, initially popularized by Facebook, that says you must “ move fast and break things ” when trying to scale a product. Here’s a simple framework for managing it. Moving fast makes you slow.

Framework 272

Framework Customer Experience Systems Review User Testing 272