Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MARCH 9, 2023

Product-market fit can provide you with the answer to which direction you should go first. Product-market fit can also help with your positioning and messaging. Learning the voice of the customer can inspire your product messaging. This information will tell you if your positioning and messaging fit the market.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. What is a Minimum Viable Experience (MVE)?

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

JANUARY 29, 2023

What do good product experience examples have in common? They drive up customer loyalty and retention, turning customers into avid brand ambassadors. In the era of unprecedented customer power, good customer experience is the key to successful product growth. This article considers what product experience is. Loom videos.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Data Visualization 98

Userpilot

MARCH 23, 2023

TL;DR Contextual onboarding is about guiding users through a software application, product, or service by providing the right message, to the right user, and within the right context. This means, you need to consider the user’s context and adapt the onboarding flows to fit: The right message. The right user.

User Testing 96

User Testing Customer Experience Data Visualization Demo 96

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. As a recommended tool for generating video scripts, Scrip AI empowers content creators to produce engaging and impactful video content. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

The Accidental Product Manager

OCTOBER 19, 2020

Product managers who want an audience, are going with an old standby Image Credit: Photo by Anete L?si?a Product managers have had to learn to live in a world that is dominated by these firms. So what value does something as old as email provide to product managers? a on Unsplash. Say Hello (Again) To Email.

Product Management 82

Product Management Product Manager Management Management 82

Mind the Product

MARCH 8, 2017

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? Traditionally branding has been clearly separated from product.

Branding 50

Branding Customer Experience User Experience Messaging 50

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. This one came from a VP of Product in the US. But nobody could answer.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Final Thoughts.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Spice Catalyst

JANUARY 16, 2024

Conversations with Joshua T Berglan featuring David Fradin In this video, Joshua T Berglan interviews David Fradin, an expert in product development and branding. They discuss the importance of having a product market strategy, effective packaging, and the role of marketing in the success of a product or service.

Branding 78

Branding Product Marketing Marketing Strategy 78

Userpilot

MAY 7, 2024

Figma — Branched onboarding, design templates, and onboarding videos. How to create walkthroughs that drive product activation: Define a specific goal for your product walkthrough. Style it to match your brand. You can customize colors, text, modals, and other UI elements; add videos, images, your company logo, and so on.

Feedback Software 104

Feedback Software Analytic Tools Reporting Tools Customer Communications 104

Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JANUARY 9, 2023

Personalized onboarding ensures each user learns how your SaaS product serves their unique, individual needs. For example, a UX designer may have a different set of goals for an onboarding tool than a product manager using the same tool. Video tutorial playing from the in-app resource center. Userpilot webinar slideout.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

APRIL 10, 2023

Large user base: it allows you to increase user population quickly, which is essential for products that rely on the network effect, like social networks, messaging apps, or e-commerce marketplaces. Product usage data: lots of users mean lots of usage data that can be used to iterate on your MVP. Loom upgrade prompt.

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

JUNE 20, 2023

Creating a positive first impression with a warm welcome message and data-backed onboarding. Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. Satisfied customers are loyal customers who will stick to your brand and continue doing business with you.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

OCTOBER 26, 2023

Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise. What’s in there?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

AUGUST 15, 2022

Examples of micro goals include understanding your audience, determining your product proposition and messaging , and improving your PQL conversion rate. Examples of macro goals include increasing product adoption , reducing churn, and product internationalization. Nailing product positioning and messaging.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MARCH 14, 2023

With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. This allows them to collect usage data and customer feedback to improve the product. Personalized onboarding experiences allow users to experience product value in the least possible time. What is the freemium model?

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

MAY 22, 2023

Every successful product manager understands the importance of learning how to build customer loyalty. TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. Customer loyalty is the measure of a customer’s connection to your brand.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

SEPTEMBER 14, 2023

You can also use the same message to upsell the same sender by highlighting the benefits of other product plans. ” -Skype “Don’t risk losing your access to the world’s finest journalism with our full range of in-depth articles, innovative videos and multimedia.” Failed payments. Source: Baremetrics.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

JUNE 30, 2023

Userpilot is a product adoption platform that allows you to automatically localize your in-app messages , surveys , and resource center materials. Let’s imagine you’re the product manager of an accounting platform. You decide to localize the product. Book the demo to see how it works!

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

OCTOBER 17, 2023

Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement. When it comes to creating a product strategy, collecting customer insights is essential to answer important questions about your users and how your product fits their needs. How to collect market research data?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

DECEMBER 19, 2023

For example, you can personalize your value proposition , in-app messaging , and communication style to suit user preferences. Develop an effective onboarding flow to drive customer success An onboarding flow is a way of introducing new customers to your SaaS products or existing customers to new tools and features.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Userpilot

NOVEMBER 21, 2023

More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. To evaluate your in-app messages, use flow analytics. Let’s get right into it!

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Alchemer Mobile

JUNE 20, 2019

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Craft educational blog posts , step-by-step how-to guides, screenshots and videos to help your customers with setup and optimization.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Alchemer Mobile

JULY 16, 2019

Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. These are just a few examples of how brands are bending backward, forwards, and everywhere in between to enhance their customer experience. Image Source: Delivra.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Userpilot

JANUARY 31, 2023

TL;DR Customer activation is a term that describes the moment your users – both new and existing customers – start to experience value from your product or service. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Why is customer activation important?

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

UX Studio: Product Management

AUGUST 1, 2021

They represent a product’s user experience, which is hard to quantify. Many big brands use UX metrics to improve the user experience of their products (Google, Airbnb, YouTube). One from Youtube which measures users’ engagement is “Average number of minutes spent watching videos/user/day” Why bother with UX metrics?

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

The Product Coalition

AUGUST 23, 2023

When designing apps, web pages, websites, digital reports, and similar products, we start with a frame, followed by content, followed by styling. A simple wireframe depicted on a graphical desktop and mobile device As analysts and product managers, we may not be directly responsible for visual design. Style comes later.

Data Visualization 112

Data Visualization Feedback Software Customer Experience Reporting Tools 112

Userpilot

JANUARY 31, 2023

Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customer onboarding process. Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager.

Onboarding KPIs 98

Onboarding KPIs User Testing Analytic Tools Feedback Software 98