Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JUNE 1, 2023

If you’re short of that, it’s time to consider some immediate improvements in sales and marketing efficiency in your overall product strategy, along with customer retention. Another way to improve your CAC and LTV ratio is by leveraging referrals and sources of influence to introduce new people to your product.

User Testing 117

User Testing Customer Experience Customer Feedback Onboarding KPIs 117

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 126

Startups Strategy Technical Review B2B 126

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Innovatemap

DECEMBER 20, 2023

Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources. You can always count on his podcast or newsletter to help you deepen your understanding of the product world.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : Business needs are not clear or understood; business goal section on the product vision board has not been sufficiently refined.

Vision 300

Vision User Testing Research Software Product Research 300

Dear Strategy

AUGUST 25, 2019

Most large companies have global product management functions and regional product management functions. Needless to say, the global product strategies need to tie into all the regional product strategies, and vice versa. Each individual strategy needs to stand on its own.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. Instead, carry out the necessary product discovery and strategizing work.

Roadmap 204

Roadmap Product Research Customer Experience User Testing 204

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree.

User Testing 285

User Testing Product Research Customer Experience Customer Feedback 285

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Now how far is Tortuga?

User Testing 157

User Testing Technical Review Data Visualization Vision 157

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 138

User Testing Customer Feedback Customer Experience Research Software 138

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This can come from existing customer databases, market research, or industry reports.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 93

User Testing Feedback Software Analytic Tools Customer Experience 93

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

Innovatemap

AUGUST 17, 2022

Then, people must want your product, so you need to resonate with real people. When your buyers become users, you must keep them invested with a brand they admire and a product that keeps adding value to their lives. Our entire team is working towards the same goal for our clients: a better product.

Research Software 52

Research Software Product Research Customer Experience Branding 52

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). So who is right? Let’s start from the beginning.

Education 113

Education Marketing Weak Development Team User Testing 113

Gainsight

JULY 27, 2022

The days of building SaaS brands by optimizing for big up-front contracts are over. That means finding more pragmatic, long-term profitable and, above all, product-focused ways of driving growth. As the economy tightens, investors will increasingly expect all SaaS businesses to embrace PLG.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

The Product Coalition

JUNE 28, 2022

The importance of accurate and reliable secondary research specifically can be reflected in the recent 3D TV product failure. Manufacturers identified the success of Avatar as a brand within this market, and assumed that demand was there.

User Testing 116

User Testing Market Research Product Research Research Software 116

ProductPlan

MARCH 3, 2022

Dyson is another example of a brand that bets on itself. Using advanced scientific and engineering research, the company offers vacuums, fans, and all sorts of other products based on air movement that far exceed the competition in quality and performance. Amazon-owned, Zappos, is another brand delivering customer-centricity.

User Testing 95

User Testing Customer Experience User Friction Research Software 95

Innovatemap

JULY 21, 2021

Josh hired us to get the idea to market, develop his product’s brand, and enable product marketing, but he also wanted a sounding board with a diversity of opinions and ideas. We coordinated branding and design to match Boost’s audience with the product.

Research Software 52

Research Software Education Data Visualization User Testing 52

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. Permanent product market fit evades most products.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Innovatemap

AUGUST 12, 2021

Either way, the goal is to ensure the digital product is impressive enough in the pitch deck to land the early-stage funding it requires. You Have a Vision and a Brand. If you have an incredible idea, but not a working product to back it up, one thing is certain: the product vision and the brand must be thoroughly developed.

Startups 52

Startups Product Research User Testing Research Software 52

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Another component could be to break into a new market segment. There could be product gaps, technology gaps (for example scale), regulation gaps, or even branding gaps.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 188

Weak Development Team Customer Experience Technical Review Product Research 188

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 188

Weak Development Team Customer Experience Technical Review Product Research 188

The Product Coalition

AUGUST 4, 2021

This is sometimes thought of as product/market fit: Key Inputs Before you start Product Discovery, you are going to want (or need) some information. Marketing risk?—?is is this solution consistent with our brand? is this solution compatible with our go-to-market strategy? Financial risk?—?can

Product Research 163

Product Research User Testing Research Software Customer Experience 163

Userpilot

NOVEMBER 21, 2022

If the early experiments give promising results, their findings help develop a solid product strategy. Market and customer research are also the foundation of a GTM strategy. Go-To-Market strategy. For example, a bootstrapped start-up launching a brand new product may choose a Product Hunt launch.

Product launches 95

Product launches Product Research User Testing Research Software 95

Dear Strategy

MAY 26, 2020

A relatively lower revenue product that is completely separate from, but NOT in support of the main or “core” products that a company produces. An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells. Probably not.

Strategy 52

Strategy Branding Construction User Testing 52

The Product Coalition

MAY 15, 2019

The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. this was the creation of the Product Owner role.

Product Management 92

Product Management Product Manager User Testing Product Research 92