Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree.

User Testing 285

User Testing Product Research Customer Experience Customer Feedback 285

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. What else sets you apart from other UX agencies?

User Testing 73

User Testing UX Data Visualization Research Software 73

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 93

Feedback Software User Testing Product Research Strategy 93

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Top 5 Design Studios in Berlin . Phoenix Design.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. What else sets you apart from other UX agencies?

User Testing 40

User Testing UX Data Visualization Research Software 40

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 95

Product Research User Testing Customer Feedback Research Software 95

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 95

User Testing Feedback Software Analytic Tools Customer Experience 95

Innovatemap

AUGUST 17, 2022

Then, people must want your product, so you need to resonate with real people. When your buyers become users, you must keep them invested with a brand they admire and a product that keeps adding value to their lives. Our entire team is working towards the same goal for our clients: a better product. A Better Product.

Research Software 52

Research Software Product Research Customer Experience Branding 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Innovatemap

AUGUST 12, 2021

In these cases, we can either enhance the product’s look and feel, or completely revamp it. As product and investing has matured, UX and product issues are now more important earlier on. You Have a Vision and a Brand. Yes, you can showcase that knowledge without having a working product.

Startups 52

Startups Product Research User Testing Research Software 52

Userpilot

DECEMBER 14, 2021

Product Hunt does not let you relaunch the same product for six months and, even then, only for total redesigns. So curating a launch-perfect product strategy is essential. How Product Hunt works. Before delving into the perfect launch strategy, let's first understand how Product Hunt works.

Feedback Software 97

Feedback Software Research Software User Testing Customer Feedback 97

Userpilot

NOVEMBER 21, 2022

If the early experiments give promising results, their findings help develop a solid product strategy. Market and customer research are also the foundation of a GTM strategy. Go-To-Market strategy. For example, a bootstrapped start-up launching a brand new product may choose a Product Hunt launch.

Product launches 97

Product launches Product Research User Testing Research Software 97

Userpilot

MARCH 8, 2022

This further helps you improve onboarding experiences and use product marketing to boost conversion, activation , and retention. User analytics also provide insights into how users interact with products at every stage of the user journey. It makes it easier to gain more power users and brand advocates.

Analytic Tools 98

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 98

Userpilot

OCTOBER 24, 2022

There are several variations to consider: Customer satisfaction or CES surveys help you figure out areas of frustration and pain points with different aspects of your product and brand. Gather insight to help validate your assumptions with Userpilot. Build welcome screens with user persona surveys and personalize onboarding.

User Testing 95

User Testing Research Software Customer Feedback Feedback Software 95

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Userpilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. With the right survey questions, you can identify opportunities for improvement, fine-tune your product experience and prevent customers from churning. How would you feel if you could no longer use our products?

Product Research 98

Product Research User Testing Feedback Software Customer Experience 98

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Innovatemap

JUNE 11, 2020

Let’s say that you have a digital product such as a customer portal or an idea for a new application to transact with vendors. Product management has become a must-have for learning user requirements and using those along with business goals to drive prioritization in building the right product.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 97

Feedback Software Analytic Tools B2B Embedded Analytics 97

Mind the Product

MAY 25, 2018

JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. This meant the user experience could jar as you took one journey across different brands.

User Testing 114

User Testing Weak Development Team Onboarding KPIs Customer Experience 114

Userpilot

JULY 9, 2021

Melissa Perri is a product management consultant, speaker, and teacher. She’s the CEO of Produx Labs, a product management training organization. She works with executives worldwide, advising them on product strategy and leadership. How to design a scalable product organization. Key learnings. 566 global ratings.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Since the MVP is not perfect, expect users to report the presence of bugs when navigating the product. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mind the Product

APRIL 18, 2017

Caitlin believes in staying focused on holistic user experience when making product decisions. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Use the #podcast channel in the Mind the Product Slack community.

Product Research 112

Product Research Customer Experience Entertainment Consulting 112

Under 10 Consulting

MARCH 7, 2019

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Use the #podcast channel in the Mind the Product Slack community.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99

Userpilot

FEBRUARY 13, 2020

And for a very good reason – UX is often what makes or breaks your chance of converting a news user within seconds of when they signed up. That's why at Userpilot good UX is something we focus on a lot. The term is a bit elusive: user experience refers to any experiences your users have when engaging with your brand.

Feedback Software 111

Feedback Software Analytic Tools Research Software Customer Experience 111

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 89

Product Research User Testing Customer Experience Research Software 89

Userpilot

MARCH 6, 2020

Every day we work with over 350 brands on 30+ markets including Procter&Gamble, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom or Saatchi&Saatchi and many others. As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

MARCH 11, 2022

Collecting user feedback in-app using micro-surveys will get you instant feedback on how users feel about a feature or entire product. Add more data with heatmaps and user session recordings to uncover UX problems and improve user experience in product. Product Drive Conference is a great chance to learn from industry leaders.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Feedback Software 97

Revulytics

DECEMBER 16, 2019

Who attends Mind the Product (MTP)? The product management community typically represents above 75 percent of the attendee pool at MTP. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

The Product Guy

JANUARY 31, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Marc Wendell, lead a conversation around “UX Design Tactics”. We are always looking for more product mentors from all around the world. About The Product Mentor. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Coalition

MARCH 21, 2019

In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute. Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

The Product Coalition

FEBRUARY 5, 2019

He is very interested in investment and innovations in the product sphere, writing on Medium and Twitter about these and other tech transformations. Andrew Chen is currently a consumer startup investor, but in his long career he has been Director of Product Marketing, Co-Founder of a startup and then Growth leader at Uber.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61