UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. A website that reflects their brand and meets the expectations of their target audience is just an example. California is the home of technology and innovation.

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UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

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ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

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Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? What is a Go-to-Market Strategy? Get feedback from at least five customers, but many as possible.

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Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Product launch manager job description.

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Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

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Userpilot

FEBRUARY 13, 2020

Product experience is fast becoming one of the most important things to consider when it comes to growing your SaaS company. It has a direct impact on how users interact and engage with your company. We’ll also share real-world examples from leading SaaS products along the way, so you can learn from the best.

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ProductPlan

FEBRUARY 1, 2023

Product teams don’t invest in new product tools without a good reason—we’ve got way too much on our plates to add something else unless we think it will have a meaningful impact. Why are your colleagues not using the new tool A multitude of reasons and excuses for not adopting a new tool exists.

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UX Studio: Product Management

SEPTEMBER 12, 2017

Product designers mainly try to find the needs of the product’s target group and their solutions. Here at UX studio , we always follow a four-step product design process to solve this mind-breaker: Understand people’s pains and needs: product discovery. Share the findings with the whole product team.

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Ronke PM

MARCH 26, 2024

At the heart of an organization that creates product magic is a product leader who is an expert at leadership and coalition building. These leaders understand that bringing effective products, solutions, and services to market requires consensus building and engaging cross-functional teams in the journey.

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UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021.

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Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value.

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Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. When users trust your product, they’re more likely to stick around and become loyal customers who attract other customers.

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Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

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Modus Create

NOVEMBER 17, 2020

Technology, including open source software, became integral in the effort towards social good. Like everything else, CMOs have transformed to meet today’s unique environment, particularly the accelerating drive toward the use of digital technologies. Digital transformation moved from being a work-in-progress to the fast track.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

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Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. Who is the face behind the innovative product management? Meet Chanida Rayrolles, Product Manager at Livescale.

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

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Mind the Product

FEBRUARY 22, 2018

It wasn’t like they already had a solution for what we do or didn’t have budget. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. The user researchers use our platform for pretty much the same reason product managers do.

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Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. Their super powers include truly understanding a target user segment, including their pain points, their proclivities, and what appeals to them.

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The Product Coalition

JANUARY 3, 2020

The Hard Thing About Hard Things) At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. What do I mean by politics? Ben Horowitz?—?The

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UX Studio: Product Management

JULY 9, 2021

We are a UX design agency based in Europe with a decade of experience in UX design and research. Our international team of UX designers and UX researchers work with businesses from all over the world. . The team consists of experts in product management, strategic thinking, and agile transformation.

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Mixpanel

JUNE 10, 2020

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. This understanding of why we do what we do is core to our product strategy, and informs every decision we make. what the heck is a Roth IRA?),

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Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. It's easy to get stuck in a rut if you feel you've been assigned to support a specific product or product area and all you do is manage launches and releases," he said.

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Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. It's easy to get stuck in a rut if you feel you've been assigned to support a specific product or product area and all you do is manage launches and releases," he said.

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The Product HQ

FEBRUARY 1, 2023

One of the primary objectives of any product strategy is to meet customer satisfaction. As a group product manager, it is necessary to spearhead the user research (for example via focus groups) to identify opportunities for product improvement by soliciting feedback that in the end, helps to understand the customer needs.

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The Product Coalition

FEBRUARY 18, 2019

What if your candidate’s favorite app were Khan Academy for their kids? This question biases you towards hiring someone who looks and thinks like you and maybe is even a similar user persona. How would you improve your favorite product?” You really want a product manager who asks the right questions and validates assumptions?—?

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Surya Suravarapu

FEBRUARY 27, 2020

Customer-centricity is everywhere in the business vocabulary, perhaps one of the most used buzzwords mentioned in elevator pitches and executive decks. Are we really customer-centric? Our success as Product people lies to a great extent on how well we understand the not-so-obvious patterns in the customer intent and behavior.

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Intercom, Inc.

JULY 15, 2021

took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. User research is a vital part of the design process. Since Thomas Watson Jr.

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UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. ” Design Aloud Podcast | Season 03 Episode 04 Listen and follow Design Aloud: Spotify | Apple Podcasts | Google podcasts Episode details Viktor Eperjesy has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead.

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The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution.

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Userpilot

NOVEMBER 24, 2022

Product Growth Management focuses on driving growth by identifying and realizing opportunities to attract new customers and maximize the lifetime value of the existing ones. Traditional product managers concentrate on building the product and its high-level long-term goals.

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ProductPlan

SEPTEMBER 13, 2021

Next year is right around the corner and digital transformation continues to be the rage as companies evolve to seek relevance – modernizing systems, procedures, and mindsets for the modern world. Product leaders swoop in to shepherd these efforts. And finally, customers eagerly await the benefits of the shift.

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Innovatemap

OCTOBER 9, 2020

No matter the industry, companies are scrambling to overcome obstacles related to the pandemic, whether the issue is falling customer numbers, a lack of inventory, or something else. How can technology help? Technology solutions are not just suited for technology companies. Many companies have time now.

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Modus Create

AUGUST 9, 2019

But this doesn’t give you the background you need to provide an impactful solution. Our job is to bring new solutions to the table and test risky assumptions that others might be blind to. To create an innovative solution, we also need to understand our users’ characteristics, quirks, skills, pain points, and mental model.

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Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Personas Are The Wrong Tool.

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