The Product Guy

MARCH 16, 2018

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. What are your customers’ needs? These are all key questions addressed as part of product strategy. How do you best solve for these needs?

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

The Product HQ

JUNE 10, 2024

B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch. To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. It also provides access to industry news.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

MAY 30, 2024

TL;DR A customer feedback loop is a process where feedback from users is collected, analyzed, and applied to improve a product. Implementing a customer feedback loop helps you identify and address customers’ needs. This boosts customer satisfaction and fosters loyalty and trust. The steps include: 1.

Product Research 104

Product Research Feedback Software Feedback Loop User Testing 104

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 86

User Testing Customer Experience Research Software User Friction 86

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Roman Pichler

DECEMBER 7, 2021

Compare this to a product like Apple’s AirTags, which address the issue of finding keys and other misplaced items. Such a product is also referred to as a painkiller , as it addresses a problem or pain point. But no matter how a product is classified, it must create value for its users—or it is doomed.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

Userpilot

NOVEMBER 30, 2023

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience.

Product Research 104

Product Research User Testing Research Software Data Visualization 104

Ronke PM

MARCH 26, 2024

Product leaders must influence and engage all stakeholders, from sales and technical support to client success, design, research, marketing, and engineering. It is crucial to persuade these individuals to embody the product's concept through their coding, testing, branding, research, and design.

Weak Development Team 59

Weak Development Team User Testing Product Management Product Manager 59

The Product HQ

JUNE 10, 2024

Educational courses and hands-on experience in product management provide valuable knowledge and technical expertise. Hard skills are useful for creating a successful product roadmap and product strategy. These skills ensure you can design and deliver a successful product. Soft skills apply to all professions.

User Testing 52

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Userpilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

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Gainsight

JULY 27, 2022

The days of building SaaS brands by optimizing for big up-front contracts are over. Instead, companies need to focus on reducing friction, enabling quicker “lands” and unlocking more organic and sustainable expansion. There’s more to PLG than simply using free trials to attract customers. Get buy-in for change.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mind the Product

MARCH 14, 2019

Introducing humanising touches to your product can diffuse user frustration in a similar way. Illustrations can Increase Customer Satisfaction. The Kano Model, developed by Noriak Kano in the 1980s, uses a simple grid that compares investment with customer satisfaction, helping us prioritise product development.

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The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

UX Studio: Product Management

SEPTEMBER 12, 2017

Finding the right solution to the right problem makes up much of product success. In order to design a product which helps a lot of people, know their pains. So to build a useful product, know those future customers. An example of a digital product called StyleLike clearly indicates this step’s importance.

Product Research 110

Product Research Research Software User Testing Feedback Software 110

Userpilot

NOVEMBER 21, 2022

Whether you need a product launch manager or not depends on the size of your organization. Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Product launch manager job description.

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Product launches Product Research User Testing Research Software 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. How can ChatGPT be useful for product management?

ChatGPT 105

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Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mixpanel

JUNE 10, 2020

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. This understanding of why we do what we do is core to our product strategy, and informs every decision we make. what the heck is a Roth IRA?),

User Testing 75

User Testing Weak Development Team Product Research Customer Feedback 75

Userpilot

NOVEMBER 17, 2021

2,000+ customers. 5 products. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. is the umbrella organization for 5 successful enterprise products: BizTalk360, Document 360, Severless360, Atomic Scope, and Cerebrata, which the business acquired in 2019.

Customer Experience 98

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Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. As part of her role at Livescale, she defines product vision, roadmaps and growth opportunities as well as researches and analyzes the market.

Research Software 52

Research Software User Testing Feedback Software User Friction 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. We encourage you to pick a brand that's easily recognizable so you don't have to spend much time explaining what they do.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

UX Planet

FEBRUARY 1, 2024

Customization and Personalization: The ability to customize and personalize the user experience to suit different roles within an organization is often a key requirement for enterprise users. Use them actively in your product development process, for brainstorming, planning, and guiding decisions.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product HQ

FEBRUARY 1, 2023

One of the primary objectives of any product strategy is to meet customer satisfaction. As a group product manager, it is necessary to spearhead the user research (for example via focus groups) to identify opportunities for product improvement by soliciting feedback that in the end, helps to understand the customer needs.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

Customer Feedback 98

Customer Feedback Customer Experience User Testing Feedback Software 98

Sachin Rekhi

JUNE 20, 2016

As product managers are often seen as defining the what for their product, they are responsible for driving the roadmap for an existing product to build ever more useful, usable, and delightful experiences to serve the needs of their target users.

User Testing 166

User Testing Customer Experience Analytic Tools Product Research 166

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. A website that reflects their brand and meets the expectations of their target audience is just an example. This is where a web design firm comes in.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

FEBRUARY 1, 2023

Product teams don’t invest in new product tools without a good reason—we’ve got way too much on our plates to add something else unless we think it will have a meaningful impact. That means using many of the same tried-and-true methods you already employ for your products.

Feedback Software 52

Feedback Software Data Visualization Research Software Systems Review 52

UX Studio: Product Management

JULY 14, 2021

As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices. On a call, we will discuss your challenges and motivations to craft a customized solution for your organization. . What if something fails?

Consulting 87

Consulting Research Software Reporting Tools User Testing 87

Modus Create

NOVEMBER 17, 2020

Today, they’re increasingly important to driving customer experiences, brand awareness, and business growth. Transformational CMOs will own product innovation and leverage omnichannel product strategies to better understand how they fit in their marketplaces—and how they can transform those marketplaces for the better.

Research Software 98

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