Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Roman Pichler

DECEMBER 7, 2021

Compare this to a product like Apple’s AirTags, which address the issue of finding keys and other misplaced items. Such a product is also referred to as a painkiller , as it addresses a problem or pain point. But no matter how a product is classified, it must create value for its users—or it is doomed.

Artificial Inteligence 242

Artificial Inteligence Vision Wireless User Friction 242

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 86

User Testing Customer Experience User Friction Research Software 86

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Ronke PM

MARCH 26, 2024

Product leaders must influence and engage all stakeholders, from sales and technical support to client success, design, research, marketing, and engineering. It is crucial to persuade these individuals to embody the product's concept through their coding, testing, branding, research, and design.

Weak Development Team 59

Weak Development Team User Testing Product Management Product Manager 59

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 30, 2023

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience.

Product Research 104

Product Research User Testing Research Software Data Visualization 104

Mind the Product

MARCH 14, 2019

Introducing humanising touches to your product can diffuse user frustration in a similar way. Illustrations can Increase Customer Satisfaction. The Kano Model, developed by Noriak Kano in the 1980s, uses a simple grid that compares investment with customer satisfaction, helping us prioritise product development.

Customer Satisfaction 172

Customer Satisfaction User Testing Banking Customer Experience 172

The Product Coalition

FEBRUARY 11, 2023

A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Make small bets with minimum viable products (MVP).

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

NOVEMBER 21, 2022

Whether you need a product launch manager or not depends on the size of your organization. Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Product launch manager job description.

Product launches 98

Product launches Product Research User Testing Research Software 98

The Product HQ

FEBRUARY 1, 2023

Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM).

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Usersnap

SEPTEMBER 12, 2023

Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. Sounds simple, right?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. We encourage you to pick a brand that's easily recognizable so you don't have to spend much time explaining what they do.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. A website that reflects their brand and meets the expectations of their target audience is just an example. This is where a web design firm comes in.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Modus Create

NOVEMBER 17, 2020

In 2021, we will likely see a continuation of many of the trends that began this past year, along with some new (and positive and exciting) opportunities that will continue to reshape the business landscape. Today, they’re increasingly important to driving customer experiences, brand awareness, and business growth. Conclusion.

Research Software 98

Research Software Data Visualization Customer Experience User Testing 98

UX Studio: Product Management

JULY 14, 2021

Considering that none of the established innovation consulting companies are cheap, you want to make sure your return on the investment is positive. . As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners. Fantasy.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Mind the Product

AUGUST 15, 2018

In mid-2017 Jaeger’s brand was purchased by Edinburgh Woollen Mill, and having worked with the business for two years it felt like the right time to move on. The CEO had been the owner of the product and though it had served the business well to date, it was likely to struggle to scale much further. What is our product?

Reporting Tools 73

Reporting Tools Feedback Software Data Visualization Artificial Inteligence 73

The Product Coalition

AUGUST 31, 2019

Try to determine what causes your user to behave in a certain way by understanding the jobs they are trying to get done. Jobs to be Done (JTBD) = Progress customers are trying to make in a given context. The reason why I think JTBD caught on is simple; it provides the right vocabulary to talk about “customer problems.”

Customer Experience 60

Customer Experience User Testing Data Visualization User Friction 60

Userpilot

FEBRUARY 13, 2020

But what actually is user experience? The term is a bit elusive: user experience refers to any experiences your users have when engaging with your brand. Literally every touchpoint a user has with your company falls under user experience. The End-User Era by HubSpot. Product-Led Growth.

Feedback Software 128

Feedback Software Analytic Tools Research Software Customer Experience 128

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision examples. Product strategy.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. A product strategy , on the other hand, focuses only on the product (answering the who, what, and why of the product).

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Surya Suravarapu

FEBRUARY 27, 2020

Customer-centricity is everywhere in the business vocabulary, perhaps one of the most used buzzwords mentioned in elevator pitches and executive decks. Are we really customer-centric? Our success as Product people lies to a great extent on how well we understand the not-so-obvious patterns in the customer intent and behavior.

Feedback Software 52

Feedback Software Product Research Reporting Tools Research Software 52

The Product Coalition

OCTOBER 25, 2021

But Product works a little differently, because every Product person is a leader! So instead, we need to talk about the traits of leaders in the Product world, and how these traits manifest themselves into positive results that help to build successful products. Trust This is a double whammy trait.

Leadership 168

Leadership User Friction Product Research Customer Experience 168

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 29, 2023

It’s essential to choose product research tools that can provide the right insights for your business objectives, deliver high-quality data, are customizable, are easy to use, integrate with your tech stack, and offer great customer support. It mitigates risks by guiding product development and launches with data-driven insights.

Data Visualization 104

Data Visualization Research Software Feedback Software Analytic Tools 104

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. ” Design Aloud Podcast | Season 03 Episode 04 Listen and follow Design Aloud: Spotify | Apple Podcasts | Google podcasts Episode details Viktor Eperjesy has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

ProductPlan

SEPTEMBER 13, 2021

Product leaders swoop in to shepherd these efforts. And finally, customers eagerly await the benefits of the shift. One key factor is a fundamental lack of understanding product transformation relative to traditional operating models. Why not leverage the new year to help your team adapt to this brand-new world?

Product Research 77

Product Research Feedback Software Onboarding KPIs Reporting Tools 77

Userpilot

JUNE 30, 2022

Do you plan to design your product strategy around some examples of success metrics? Implementing effective business strategies requires quantitative measures to understand their effectiveness. For example, what is your customer retention rate this year compared to last year? Customer Acquisition Cost.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

ProductPlan

OCTOBER 26, 2021

Product professionals get paid to manage products and services. Delighting customers and creating innovative solutions for their problems dictates our priorities. But this single-minded focus on helping others often leads to a lack of focus on ourselves and our career impact in the product field. To your company?

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

Innovatemap

OCTOBER 9, 2020

No matter the industry, companies are scrambling to overcome obstacles related to the pandemic, whether the issue is falling customer numbers, a lack of inventory, or something else. The possibilities are vast, and so is the potential for growth with the help of digital products. Many companies have time now.

Research Software 45

Research Software Technical Review Customer Experience User Friction 45

Modus Create

AUGUST 9, 2019

To create an innovative solution, we also need to understand our users’ characteristics, quirks, skills, pain points, and mental model. Stakeholders expect most design projects to positively impact the business. By asking this question, we understand the team’s approach to acquiring new customers. Decrease costs.

User Testing 13

User Testing Product Research Research Software Customer Experience 13