UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
Mind the Product
FEBRUARY 13, 2020
Here’s how they used smoke tests to explore a new opportunity. This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). The Approach.
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Product Talk
MAY 3, 2023
Question: How do you test a customer’s willingness to pay for a solution? If your product is brand new and you think you have no competitors, expand your understanding of competitors. A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. Let’s dive in.
freshtrax
APRIL 24, 2023
Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.
freshtrax
APRIL 24, 2023
Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.
Mind the Product
APRIL 26, 2020
As a UX designer and a product manager of a life-science research product, we resolved to deploy a digital solution that would provide researchers, working to develop COVID-19 tests, with easy access to much-needed information on coronavirus detection protocols. If you have a story or case study to share, we’d love to hear from you.
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