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Always measure the success of your customer education program to know what to do better next time. Important KPIs to track include retention rate, upsells, LTV, and customersatisfaction score. Customer training examples: Hubspot’s training & certification academy and Kommunicate’s in-app customer training.
Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. There are three key metrics used to track customer experience: net promoter score (NPS), customersatisfaction score (CSAT), and customer effort score (CES).
Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. While customersatisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth.
Certifications in customer success or project management can also be beneficial. Customer onboarding managers utilize various tools to enhance their work. Some essential tools include Userpilot for interactive product tours and user onboarding , Monday.com for project management, and Zendesk for customer success management.
TL;DR A product support specialist is responsible for providing technical assistance and support to customers, troubleshooting issues, guiding users, and ensuring customersatisfaction in the SaaS industry. Certifications can further enhance your qualifications. Let’s dive in!
It also highlights successful customer education programs to guide your customer education strategy. TL; DR. Customer education combines direct and indirect efforts to onboard, train, or retain new/existing customers. Why is customer education important? Customer training helps improve customersatisfaction.
They offer a mix of practical workshops, panel discussions, and presentations on topics like user research, product strategy, and product leadership. Their webinars often focus on real-world examples and casestudies. They also offer product management courses and certifications.
A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customersatisfaction by resolving their queries efficiently.
TL;DR This is a professional responsible for assisting customers with inquiries, troubleshooting issues, and providing solutions to user problems. A customer support specialist handles software-related inquiries, troubleshoots technical issues, and provides effective solutions to ensure customersatisfaction.
Certifications in customer experience, data analytics, business analysis, and project management can also boost your expertise. A few to consider include Google Data Analytics Professional Certificate, Certified Business Analysis Professional (CBAP) Certification, etc.
Key tasks include configuring the software, conducting training sessions, monitoring user engagement, and addressing any issues that arise during the onboarding phase. Their ultimate goal is to enhance customersatisfaction and drive long-term product usage. What does a customer onboarding manager do?
Customer success analyst’s main responsibilities A Customer Success Analyst plays a key role in ensuring that SaaS customers achieve their desired outcomes by analyzing data, monitoring key metrics, and developing strategies to improve customersatisfaction and retention.
TL;DR A customer support specialist is responsible for assisting customers with inquiries, troubleshooting issues, and providing solutions to user problems , ensuring customersatisfaction by delivering timely and effective support.
B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Fun fact : More than half of your prospective customers may come from mobile devices since 59.6% What is B2B marketing? Automate what you can.
The typical career path for a customer success analyst includes: Customer success intern (entry-level, assisting the team with basic tasks and gaining experience). Customer success analyst (analyzing data, tracking metrics, providing insights to improve customersatisfaction ).
Customer engagement managers utilize various tools to enhance their work. Some essential tools include Userpilot for in-app experiences & analytics , Appcues for user-friendly in-app guidance & onboarding, and Pendo for comprehensive product experience & analytics. Change Management Certifications : (Prosci, APMG, etc.)
Boosting your qualifications through certifications and developing skills in data analysis, communication, and problem-solving can set you apart. Customer retention managers rely on various tools to enhance customersatisfaction and loyalty. It can enhance your understanding of factors that influence customer loyalty.
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss: This book offers a roadmap for building a customer-centric culture and driving growth through customersatisfaction and loyalty. It’s packed with practical advice and casestudies from leading companies.
TL;DR The customer onboarding lifecycle is an ongoing process focused on training users and helping them realize the value of your product. The customer onboarding lifecycle can be divided into 3 stages: primary, secondary, and tertiary. Userpilot enables you to create a self-serve knowledge base for your SaaS customers.
Certifications in customer success or project management can also be beneficial. Customer onboarding coordinators utilize various tools to enhance their work. Certifications : Consider certifications in customer success (e.g., However, relevant experience can often substitute for a formal degree.
Supplement this with online courses or certifications, and consider internships to gain practical experience. You can focus on building relevant skills and showcasing your passion for customersatisfaction. Metrics & Reporting : Tracking key metrics ( churn rate , customersatisfaction score , etc.)
Mind the Product : This is one of the largest communities of product people globally, offering insightful articles, casestudies, and industry trends. Product Management Certification – Pragmatic Institute : Offering a comprehensive curriculum, this certification covers everything from building products to SaaS marketing.
Become a Data-Driven Optimizer : Track key onboarding metrics like completion rates, time-to-value , and customersatisfaction. Communication is Key : Maintain clear and consistent communication with new customers throughout the onboarding process.
Certifications in product management or agile methodologies can also be beneficial. Some essential tools include Userpilot for user research & product analytics , ChurnZero for customer success and retention, and ClientSuccess for customer onboarding and engagement.
Collecting feedback and identifying areas for improvement : Gathering feedback from customers about their onboarding experience and using it to refine the process and improve customersatisfaction. They often feature industry experts sharing best practices, casestudies, and practical tips.
Key tasks include configuring the software, conducting training sessions, monitoring user engagement, and addressing any issues that arise during the onboarding phase. Their ultimate goal is to enhance customersatisfaction and drive long-term product usage. What does a customer onboarding manager do?
Best resources for product assistants To excel as a Product Assistant, it’s essential to leverage the best resources available across different mediums, including books, webinars, podcasts, blogs, and certifications. It’s ideal for ensuring customersatisfaction and keeping track of support tickets.
To excel as a retention specialist, utilize resources like books, webinars, blogs, and podcasts on customer success, churn reduction, and user engagement. Their webinars often feature industry experts sharing best practices, casestudies, and emerging trends in customer retention.
It’s an excellent resource for both new and experienced customer advocates. Zendesk Blog : Zendesk’s blog provides insights into customer service trends , tools, and technologies. It features casestudies, expert opinions, and practical tips to help you deliver exceptional customer support.
TL;DR A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customersatisfaction by resolving their queries efficiently.
Certifications in project management, Agile, or product management can also be beneficial. Some key tools include Userpilot for user engagement and onboarding, Jira for project management, and Confluence for collaboration. Examples of these can be certifications in project management (PMP), Agile (CSM), or product management.
Develop strong data analysis skills : Master the ability to analyze large datasets, identify trends, and extract actionable insights to make data-driven decisions that enhance customersatisfaction and retention. You’ll work closely with customer success managers to identify at-risk customers and optimize the customer journey.
This knowledge will empower you to guide customers, address their questions, and showcase the product’s value effectively, especially during the onboarding process. Prioritize customer success : Focus on delivering value and helping customers achieve their goals with your product. Chief Customer Officer 2.0:
They offer a mix of practical workshops, panel discussions, and presentations on topics like user research, product strategy, and product leadership. Their webinars often focus on real-world examples and casestudies. They also offer product management courses and certifications. Looking into tools for heads of product?
Best certifications for product assistants These certifications can enhance your credentials and provide you with a competitive edge in your career. Product Management Certification by Product School : Offers a comprehensive curriculum covering all aspects of product management, from ideation to launch.
Be Proactive : Anticipate potential issues and provide solutions before customers encounter problems. Proactive support can prevent frustration and enhance customersatisfaction. Their primary goal is to ensure customersatisfaction by delivering timely and effective support.
A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint casestudy. We synthesized all the responses into a few key user needs and brainstormed a few potential solutions. Don’t be cocky about it. I know you mentioned that you’re currently thinking about X’s problem with your product.
They offer a mix of practical workshops, panel discussions, and presentations on topics like user research, product strategy, and product leadership. Their webinars often focus on real-world examples and casestudies. They also offer product management courses and certifications.
Customer service can make or break your relationship with existing customers. On the other hand, good customer service will boost customersatisfaction, increasing customer retention. Level up your customer service with a self-serve resource center. Use email to stay on top of your customer’s mind.
Online Courses and Certifications : Platforms like Coursera, Udemy, and LinkedIn Learning offer retention specialist courses and certifications. Their webinars often feature industry experts sharing best practices, casestudies, and emerging trends in customer retention.
Certifications – Renowned certifications in product management and data science add a lot of weight to your credibility. If you don’t have formal education, avoid this section and focus on certifications. For aspiring data science product managers with no formal background education, certifications are key.
Obtain Certifications (Optional) : While not always required, certifications like Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) can demonstrate your knowledge and expertise. Chief Customer Officer 2.0: It’s packed with practical advice and casestudies from leading companies.
A customer support specialist is a professional responsible for assisting customers with inquiries, troubleshooting issues, and providing solutions to user problems. Their primary goal is to ensure customersatisfaction by delivering timely and effective support. What does a customer support specialist do?
Create and maintain marketing collateral such as product guides , whitepapers, casestudies, and demo videos to support sales and marketing efforts. Conduct market research, competitive analysis, and customer surveys to gather insights and inform product roadmap decisions.
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