Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software

Userpilot

AUGUST 29, 2022

Customer training examples: Hubspot’s training & certification academy and Kommunicate’s in-app customer training. Some of the best tools on the market for customer training are Userpilot and TalentLMS. Some content formats to include are video tutorials, knowledge base articles, and case studies.

Analytic Tools

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software

The Product HQ

JUNE 20, 2024

One of the most critical components of product management is product marketing. Product marketers play a crucial role in new product development and product launches. Their efforts can be the difference between a successful product launch and a failed product. Let’s check them out.

Product Marketing

Userpilot

AUGUST 17, 2024

AMA’s (American Management Association) Webinars : While not exclusively for product management, AMA’s webinars provide broader business insights that can help product coordinators better understand leadership, strategic planning, and operational efficiency.

Analytic Tools

Userpilot

JULY 16, 2024

Ahrefs creates extensive documentation on its use cases as a differentiation tactic Ahrefs is a popular search engine optimization (SEO) tool that helps users with keyword research, backlink monitoring, competitor analysis, and more. Early on, Ahrefs set about gaining an advantage through extensive SEO education. Ahref’s video academy.

Differentiation

Userpilot

AUGUST 19, 2024

They offer a mix of practical workshops, panel discussions, and presentations on topics like user research, product strategy, and product leadership. Their webinars often focus on real-world examples and case studies. They also cover topics like prioritization, stakeholder management, and communicating product strategy.

Analytic Tools

Userpilot

MARCH 11, 2022

Powered by Userpilot, the Product Drive Conference is a great opportunity to learn about product marketing , growth, analytics , operations, and leadership. They cover topics such as onboarding , product marketing , analytics , tools to name just a few. Proven User Adoption Strategies To Drive Product Adoption.

Analytic Tools

Userpilot

JANUARY 14, 2023

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

Customer Experience

Userpilot

AUGUST 25, 2024

Certifications in project management, Agile, or product management can also be beneficial. Product coordinators utilize a variety of tools to enhance their efficiency. Get Certified : Consider obtaining certifications that can further boost your credentials and help you stand out among other professionals.

Analytic Tools

Userpilot

AUGUST 25, 2024

Certifications in customer success or project management can also be beneficial. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Certifications : Consider certifications in customer success (e.g., Looking into tools for customer onboarding coordinators?

Analytic Tools

Userpilot

AUGUST 28, 2024

Certifications in product management or agile methodologies can also be beneficial. Heads of product utilize various tools to streamline their work. Business acumen : A head of product needs to understand the business side of things as well. Their webinars often focus on real-world examples and case studies.

Analytic Tools

Userpilot

AUGUST 17, 2024

Product Marketing Teams Can Use Userpilot to: Promote In-App Product Launches without Dev Help Increase New Feature Adoption with Interactive Guidance Measure New Feature Launch Success with Analytics Segment Happy Users to Increase Product Reviews Get a Demo 14 Day Trial No Credit Card Required What is a customer onboarding coordinator?

Onboarding KPIs

Userpilot

AUGUST 19, 2024

Adaptability : Willingness to learn and adapt to new tools, methodologies, and changing product priorities. Best certifications for product assistants These certifications can enhance your credentials and provide you with a competitive edge in your career. What is a product marketing assistant?

Data Visualization

Userpilot

JUNE 30, 2024

Sometimes, the job description for a product analyst includes having a bachelor’s degree in: Economics. However, the requirement is not stringent as long you have relevant online certifications and necessary technical skills and soft skills. Monitoring the product market performance and proposing necessary changes.

Data Visualization

Gainsight

JUNE 13, 2024

Just think about the steps you’ve taken to get your academy to this point: You identified your customers’ needs: Just like your Product team pinpoints customer pain points and needs to ensure product-market fit, you identified the specific skills and knowledge gaps you needed to fill to ensure your academy is a valuable—and default—resource.

User Testing

Userpilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. Lastly, to further cement your growth product management credentials, consider pursuing suitable certifications.

Data Visualization

The Product HQ

APRIL 20, 2024

A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. You could volunteer to help a non-profit or small business with international product marketing or you could just do some research on a company’s current product / and show how you might improve it.

Customer Experience

The Product HQ

FEBRUARY 1, 2023

However, only focus on adding this information if you have relevant degrees in data science, product management, or a related field. Certifications – Renowned certifications in product management and data science add a lot of weight to your credibility. You have a lot of options for certifications in this particular role.

Data Visualization

Userpilot

JUNE 27, 2024

Carrying out extensive market research to identify patterns and trends that serve as pointers for product strategies. Monitoring the product market performance and proposing necessary changes. Assist in developing the product roadmap, aligning it with company goals, market trends, and customer requirements.

Data Visualization

Userpilot

JUNE 26, 2024

These include conducting research to understand customer needs and analyzing product usage and user behavior to uncover improvement areas and friction points. Overall, becoming a growth product manager can help you earn $114K to $194K annually. Available on their website under the resources section.

Data Visualization

The Product Coalition

AUGUST 4, 2019

You will never learn anything by listening to theories: you must reflect on real case studies. The Lean Product Playbook Every contemporary PMs go-to guide The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Are you interested in Product Management?

Books

The Product HQ

JUNE 20, 2024

If you’re looking for technical interview questions more in-depth, we have a Technical Product Manager Certification that goes over these questions and more. Explain the role of a technical product manager as if you were talking to a 7-year-old. What is the role of a technical product manager?

Technical Review

Userpilot

AUGUST 28, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. They often feature industry experts sharing best practices, case studies, and practical tips. You can find actionable tips, case studies, and expert advice that you can directly apply to your work.

Onboarding KPIs

Userpilot

AUGUST 28, 2024

AMA’s (American Management Association) Webinars : While not exclusively for product management, AMA’s webinars provide broader business insights that can help product coordinators better understand leadership, strategic planning, and operational efficiency. Looking into tools for product coordinators?

Analytic Tools

Userpilot

JUNE 12, 2024

Carrying out extensive market research to identify patterns and trends that serve as pointers for product strategies. Monitoring the product market performance and proposing necessary changes. Assist in developing the product roadmap, aligning it with company goals, market trends, and customer requirements.

Data Visualization

Userpilot

JUNE 12, 2024

Growth Product Manager : In this role, you will be given more responsibilities to find growth opportunities and design and execute appropriate growth strategies to capitalize on them. That’s why this webinar offers tips and insights on building a high-growth product team. Looking into tools for growth product managers?

Data Visualization

Product Innovation Educators

FEBRUARY 3, 2025

Analyzing the Milkshake Case Study The milkshake story illustrates how JTBD helps us understand existing products. We’re examining what consumers are doing, their demand for the product, and any friction in the process. The story involves two candy bars: Snickers and Milky Way. The answer is typically no.

User Testing

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users.

Feedback Software