Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

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Userpilot

JANUARY 14, 2023

Userpilot helps you segment users, create your desired educational content, and embed them in-app to support new and existing customers. Customer education is the process of training your customers (directly or indirectly) to get the most out of your product or service. Successful customer education program examples in SaaS.

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Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Here are some bonus books that enable you to effective product management: Inspired by Marty Cagan emphasizes understanding users, collaboration, iterating, and refining based on feedback. But where do you begin?

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The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Userpilot

MARCH 13, 2023

Arlo Gilbert, the founder and CEO of Osano , an easy-to-use data privacy platform, initially signed up to Userpilot to build their new user onboarding. But it wasn’t long before he realized Userpilot could play a bigger role for their product team. It’s really a blank canvas for our product managers to get creative.’

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PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

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Product Talk

FEBRUARY 12, 2020

Find our other Product in Practice posts here. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice.

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Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board.

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Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. Take Mixpanel, for example. How does it work?

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Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? Finally, constantly test and improve your customer education strategy by collecting feedback and acting on it. Use tooltips to increase product adoption by contextually showing users new features. Step 3: Set goals.

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BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

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Userpilot

AUGUST 6, 2023

Building an omnichannel experience requires a combination of data collection, channel selection, journey mapping , data centralization, and obtaining the right tools for the job. There are a few best practices you should follow when using surveys to collect customer feedback, such as: Keeping things short through microsurveys.

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Mind the Product

JULY 24, 2019

Whether you’re working on a consumer app in Singapore, a SaaS product in San Francisco, or a challenger bank in London, we all struggle with the same challenges – and we can learn how to deal with them by coming together as a community. Mind the Platform. Brandon Chu on the challenges of managing platforms.

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Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. What is Product Activation? How do I calculate Product Activation Rate?

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The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. In March I set out to help product leaders answer this question.

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bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. To quote another icon of business, Steve Job said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

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The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

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People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

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Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

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The Product Coalition

MARCH 29, 2018

Product and sales teams should be able to identify buyers and users by title, likely budget/time spent solving their problem, and which methods they’re using, by product or process. Our solution uniquely solves the problem. The fewer competitors offering solutions, the better. Need help with your value proposition?

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Mind the Product

JANUARY 7, 2019

It articulates a step-by-step approach to building a presentation: 1) Share your story; 2) Outline your talk; 3) Deliver your MVP (Minimum Viable Product). For product people, building presentations can be a lot of fun. Like product development, creating a talk is a highly iterative process that depends on feedback loops and metrics.

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The Product Coalition

AUGUST 4, 2019

Why are Product Management Books important ? In the old times, it used to be the case that you would learn side-by-side with another professional. Equally, there is more competition than ever to land those practical experiences in Product Management. The next best thing is to pick up a book.

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Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

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UX Studio: Product Management

SEPTEMBER 16, 2021

Imagine you would like to design a new mobile app interface in Berlin. Perhaps, you’ll start looking for Berlin design freelancers or product design studios in Berlin. . Besides, we help startups create their digital experiences, like Xeropan, a language learning app, or Zignaly, a crypto trading platform, just to name a few. .

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Product Bookshelf

JANUARY 10, 2017

Create and validate your hypotheses about your target market and their unmet needs and then do the same with your value proposition, feature set, and user experience. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen. This is the essence of product-market fit.

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Product Innovation Educators

JUNE 20, 2016

He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean , created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. Now he has a new book about applying Lean Startup principles to go from new product concept to a product that is achieving predictable success with customers.

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Good Product Manager

MARCH 6, 2016

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. Recent Product Management Interviews. SPRuBSAe5P.

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The Product Coalition

AUGUST 12, 2020

Yes this does relate to Product Management, bear with me!) Product Management involves so many different things, it can be easy to get sidetracked and forget just what it is you’re trying to do! You may have heard the phrase ‘north star’ thrown around in relation to product. What Does ‘North Star’ Mean in Product?

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PMLesson's Ace the PM Interview

AUGUST 8, 2022

This includes product management , software engineering , product marketing , and other key Google hires. Non-technical applicants get more targeted questions on behavior, potential situations, and role-relevant case studies. Technical rounds include coding and system design.

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Good Product Manager

MARCH 6, 2016

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. Recent Product Management Interviews.

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UX Studio: Product Management

OCTOBER 24, 2019

And the evolution of technology doesn’t end here as today we’re experiencing the integration of IoT services into our homes controlled with our voice. Looking back at sci-fi movies from the 80s and 90s, they weren’t that far off from how technology in future homes will look like. The smart home product market has expanded.

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Userpilot

OCTOBER 31, 2022

As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging. Let’s get into it!

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