Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 124

User Testing Product Marketing Marketing User Friction 124

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. That’s a wrap!

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

MARCH 13, 2023

It’s really a blank canvas for our product managers to get creative.’ That’s good when you’re delivering your core product functionality because you want to make sure your product is well-tested, but it’s not that great if you’re trying to test an upgrade dialogue.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 141

User Testing Product Marketing Marketing Product Research 141

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 126

Startups Feedback Software User Testing Product Research 126

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 158

Technical Review Product Management Product Manager Research Software 158

Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. ProductCon San Francisco: The Product Management Conference.

Artificial Inteligence 186

Artificial Inteligence Product Research Naming Agile 186

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 84

Events Product Research User Testing Customer Feedback 84

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

User Testing 48

User Testing Product Marketing Airlines Marketing 48

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 60

Events Product Research User Testing Customer Feedback 60

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. In March I set out to help product leaders answer this question.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Userpilot

JANUARY 27, 2023

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

User Testing 94

User Testing Product Research Research Software Feedback Software 94

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career.

Books 95

Books User Testing Technical Review Product Management 95

Mixpanel

APRIL 18, 2024

B2B products often have to appeal to many different personas. We have a wide range of user types, from marketers to engineers to product managers and more. Stage 4: Continuous customer feedback You’ve successfully launched your product (congratulations!), Take Mixpanel, for example. but the work isn’t done.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Product Talk

FEBRUARY 12, 2020

Find our other Product in Practice posts here. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice.

Product Research 178

Product Research Data Visualization User Testing Research Software 178

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

AUGUST 4, 2019

Why are Product Management Books important ? In the old times, it used to be the case that you would learn side-by-side with another professional. Equally, there is more competition than ever to land those practical experiences in Product Management. The next best thing is to pick up a book.

Books 60

Books Product Management Product Manager User Testing 60

Product Bookshelf

NOVEMBER 5, 2016

PM Interview Questions: Over 160 Problems and Solutions for Product Management Interview Questions by Lewis Lin. The product management interview is hard. Even without these extra requirements, interviews are heavily weighted towards case studies.

Product Management 63

Product Management Product Manager User Testing Analytic Tools 63

Good Product Manager

MARCH 6, 2016

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. Recent Product Management Interviews. SPRuBSAe5P.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Case Study Now, let’s get down to details to grasp the theory better. Be ready for it.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Good Product Manager

SEPTEMBER 21, 2015

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash : Product manager vs. product owner: one person or two? The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Good Product Manager

SEPTEMBER 21, 2015

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash : Product manager vs. product owner: one person or two? The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Userpilot

JUNE 20, 2023

Here are some bonus books that enable you to effective product management: Inspired by Marty Cagan emphasizes understanding users, collaboration, iterating, and refining based on feedback. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week.

Onboarding KPIs 88

Onboarding KPIs Feedback Software Research Software Books 88

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Management 60

Product Management Product Manager Agile Management 60