Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Let’s get started.

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Feedback Software Research Software User Testing Product Research 98

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. When users are considering your product and comparing it with other alternatives.

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PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. Does that sound good?

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

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Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. What is a product-centric approach in SaaS?

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User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

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Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Product Talk

FEBRUARY 12, 2020

We then jammed those models into our platform so that customers could access the outputs in many ways.” While these products have been successful on the market, Lisa has learned that “For data science in particular, building the trust of the marketer into the product has to be a top priority. Tweet This.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

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Feedback Software Research Software User Testing Customer Experience 52

Innovatemap

OCTOBER 20, 2020

When it comes to software sales versus hardware sales, the differences in selling tactics are many. Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing.

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Feedback Software White Paper User Friction Customer Feedback 52

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

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People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). Instead obtaining product sense takes time.

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DISQO

JULY 6, 2020

Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need. But those tools cast too wide a net. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.

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User Testing Feedback Software Customer Feedback Data Visualization 75

DISQO

JULY 6, 2020

Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need. But those tools cast too wide a net. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

DISQO

JULY 6, 2020

Many of the necessary pieces for product-market fit were in place when Rhino launched. Rhino knew they had an audience and a market need. But those tools cast too wide a net. Rhino then had to cater to that exact customer profile. These included defining characteristics, past renting behavior, and move intent.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

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Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

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Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey?

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Feedback Software Analytic Tools User Testing Product Research 98

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Entirely new markets can be born. But what exactly is it and why does it matter?

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Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Entirely new markets can be born. But what exactly is it and why does it matter?

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Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS.

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Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. If you’re wondering where’s SaaS? Positioning is the context in which you present your product.

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Feedback Software Positioning Reporting Tools Strategy 104

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users.

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The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

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User Testing Data Visualization Product Marketing Product Research 90

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

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Product Marketing Marketing Research Software Feedback Software 98

The Product HQ

FEBRUARY 1, 2023

A data product manager’s resume is never generalized because it always targets specific pain points. The Applicant Tracking System (ATS) is automatic software that sifts through resumes looking for relevant keywords. What Sections Do I Need to Include in My Data Science Product Manager Resume?

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