Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria. There are a few benefits why marketing funnel analysis is essential for SaaS product success.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Research Software 89

Product Talk

MAY 8, 2019

That’s why case studies are so valuable. This is why I’m really excited to share today’s case study with you. FCSAmerica is one of 70 Farm Credit associations in the country, but unique in the fact that they are one of only a few that have a technology shop and build their own tools. Our industry is too old.

Product Research 141

Product Research User Testing Feedback Software Customer Feedback 141

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. People had accessibility issues using the app.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. Begin by promoting your paid ads on social media platforms and search engines.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Customer Experience 98

Userpilot

MARCH 3, 2022

Looking for SaaS knowledge base examples? Helping your users get the most out of your product is an important (and tricky) job. Knowledge bases can become one of your most effective tools for answering your users’ questions, reducing pressure on your support team – and ultimately enhancing the customer experience.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Customer Experience 89

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan?

Analytic Tools 90

Analytic Tools Research Software Feedback Software Books 90

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. 17 practical strategies for improving your user experience. Leverage technology. Gamify the product experience.

Feedback Software 77

Feedback Software Research Software Customer Experience User Testing 77

Userpilot

MAY 20, 2024

Leverage data effectively by measuring customer loyalty rate, program performance, and product usage with analytics tools to identify trends and optimize your B2B loyalty program. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

Feedback Software 75

Feedback Software Analytic Tools B2B Research Software 75

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 76

Feedback Software User Testing Customer Experience User Friction 76

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. What Is User Onboarding? What Are SaaS Onboarding Tools?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. To identify opportunities to improve your UX design, you should start with user research. Why is user experience important?

Feedback Software 92

Feedback Software Research Software Analytic Tools User Testing 92

Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Ask them for their feedback using in-app microsurveys. 7+ customer service personalization strategies.

Data Visualization 91

Data Visualization Feedback Software Analytic Tools Research Software 91

Userpilot

MAY 2, 2024

Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints. Customer retention rate formula.

Data Visualization 85

Data Visualization User Testing Customer Feedback Analytic Tools 85

Userpilot

NOVEMBER 28, 2022

Read on to learn what they are, the best practices for creating one, and the different engagement software you can use. The self-serve approach to customer service provides users with the guidance and resources they need to learn and use the product themselves. Collect feedback and improve: short in-app surveys are great for this.

Feedback Software 90

Feedback Software Customer Experience Analytic Tools Embedded Analytics 90

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. Today we’re going to compare the two so you know which one to use for your in-app marketing goals! What are in-app notifications? Let’s get started!

Feedback Software 90

Feedback Software Onboarding KPIs Customer Feedback User Testing 90

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment. Paid media experiments.

Research Software 92

Research Software Feedback Software Analytic Tools Customer Experience 92

Userpilot

NOVEMBER 14, 2022

How to implement reciprocity in marketing: Understand the psychology behind the reciprocity principle and study your user behavior. Know what to give—it might help to conduct feedback surveys when unsure. HubSpot: Content marketing and free tools that users can use to solve problems without paying.

Feedback Software 91

Feedback Software Research Software Marketing User Testing 91

UX Studio: Product Management

JANUARY 29, 2020

MagicBricks is the go-to platform to buy, sell and rent property in India. Every day, hundreds of thousands of people browse their website, mobile app and mobile site to find their dream home, an office for their business, or to sell or rent out their property. Local problems and solutions. A UX research-only project.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

UX Planet

JANUARY 1, 2024

This involves creating interfaces that are visually appealing and user-friendly. UX designers focus on the user experience. They delve into research and conduct usability testing to ensure that the app, website or product is visually appealing, user-friendly, intuitive, and provides a positive experience.

Feedback Software 76

Feedback Software Research Software User Testing UX 76

Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. If you haven’t had a chance to read the first one, here’s what we covered: Product tours are a central part of self-serve SaaS onboarding , which need to drive user activation.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

NOVEMBER 16, 2022

Automatically create onboarding videos with AI video production tools , like Synthesia. To do this, create a self-service knowledge base full of educational content, like help articles, videos, and case studies. Use their feedback to make product improvements that prevent future churn. What is B2B marketing automation?

Feedback Software 91

Feedback Software Analytic Tools B2B Embedded Analytics 91

Userpilot

MARCH 21, 2024

Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Providing exceptional customer service by offering 24/7 support through in-app resources and optimizing customer experience. Why is customer lifecycle management important?

User Testing 94

User Testing Analytic Tools Research Software Feedback Software 94

Userpilot

FEBRUARY 26, 2023

Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. Whereas customer success playbooks strictly focus on improving the user experience and driving customer success, renewal playbooks aim to drive retention and manage renewals.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Customer Feedback 85

Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested. What are the stages of the SaaS marketing funnel? Marketing funnels in SaaS. What is a marketing funnel? Conversion stage.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 90

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 80

User Testing Product Research Research Software Data Visualization 80

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

User Testing 94

User Testing Feedback Software Research Software Analytic Tools 94

Userpilot

OCTOBER 1, 2022

Are you a SaaS customer success manager torn between self-serve and white-glove onboarding methods? Many SaaS businesses struggle to decide on the approach that’s most likely to engage customers and turn them into repeat buyers. With self-service onboarding, customers are more in control of their experience. You’re not alone.

Feedback Software 77

Feedback Software Data Visualization Customer Experience User Testing 77

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 90

Research Software Feedback Software Onboarding KPIs Product launches 90

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. How we created role personas.

Research Software 46

Research Software Feedback Software Information UX 46

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? Building a funnel starts with customer research to identify their needs and pain points , using tools like product analytics, surveys, and interviews. This helps create user personas. There are a few good reasons why SaaS organizations love product funnels.

Analytic Tools 81

Analytic Tools Data Visualization Research Software Onboarding KPIs 81

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. In SaaS, there are six marketing funnel stages across the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu). When users are considering your product and comparing it with other alternatives.

B2B 96

B2B Analytic Tools Feedback Software Data Visualization 96

Userpilot

SEPTEMBER 8, 2023

But here’s a fact: many SaaS companies are going about A/B testing the wrong way. This article discusses 13 common mistakes you should avoid when doing growth experiments. Fix this by using data or specialized tools to determine how long your test should last. Test the tool before using it. Avoid this.

Product Research 83

Product Research User Testing Analytic Tools Data Visualization 83

UX Planet

JANUARY 18, 2024

User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. Why Is UX Research Important?

Data Visualization 85

Data Visualization User Testing Research Software Product Research 85

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 88

Analytic Tools Data Visualization Feedback Software Customer Feedback 88

Userpilot

APRIL 2, 2024

Power users are one of the most valuable assets a SaaS business can have. But what exactly makes a user a “power user,” and why should you analyze their behavior? Monitoring power users provides a deeper understanding of your product’s core value propositions and its potential.

Customer Feedback 52

Customer Feedback Customer Experience User Testing Feedback Software 52

ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. Some leaders surpass the status quo by adding or refining core functionality that improves the user experience. Make it easier in a clustered SaaS market.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52