Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence

Product Innovation Educators

SEPTEMBER 9, 2024

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. By mastering these areas, product managers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.

Research Software

The Product Guy

OCTOBER 8, 2024

Managing stakeholder relationships is one of the most critical and nuanced aspects of the role of product manager. At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. What’s Next?

Customer Feedback

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization

The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? Here are five household-name examples of product management theory turned reality.

Product Manager

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups

UX Studio

APRIL 25, 2019

How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. Wait, don’t we already do this in a market research?

User Testing

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. What Would A Product Manager Do Differently Today?

Weak Development Team

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible.

User Testing

Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

Product Research

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.

Data Visualization

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys. What are their needs?), See you on the Top Charts!

Feedback Software

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.

Research Software

Userpilot

JULY 10, 2024

We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Product management builds products, while SaaS product marketing makes them appealing to users. Both are vital for SaaS success.

Analytic Tools

Userpilot

AUGUST 12, 2024

On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. This talk is for founders, product managers, marketers, or anyone interested in product marketing. What is positioning? Enhanced value perception.

Messaging

The Product HQ

JUNE 10, 2024

A lot of companies tend to do tons of market research first before hiring product professionals. Recruiting a good product team can do wonders for an organization’s products and services. That’s why it’s crucial to have a great product manager portfolio if you’re looking to get hired as a PM.

Data Visualization

The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Otherwise, skip ahead.

Customer Experience

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Manager

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Manager

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. – Solid consumer insights and market research team. What should I have?” – Change incentives for teams working on innovation to not focus on short term.

Customer Feedback

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Sales data insights.

Data Visualization

The Product Coalition

JANUARY 12, 2024

By Tremis Skeete , for Product Coalition Product Coalition as a community, strives to understand how product management works, and depending on the industry, business, product or service, or context —  the real reasons why. It’s all designed for product managers to share insights.

Reporting Tools

Userpilot

JULY 17, 2024

Let’s explore: What a persona is and its importance in product management. Eight detailed persona examples to inspire your user research. TL;DR A user persona is a fictional character representing a user type based on user research to ensure user-centered product design. So how do you get started?

User Testing

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software

Pragmatic Marketing

JUNE 24, 2019

User stories, testimonials, reviews—even photos and videos—can be significantly more convincing than the product content you create in house. The best product content is the result of a collaborative effort. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing

Pragmatic Marketing

JUNE 24, 2019

User stories, testimonials, reviews—even photos and videos—can be significantly more convincing than the product content you create in house. The best product content is the result of a collaborative effort. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS.

Research Software

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools

Userpilot

JUNE 30, 2023

Once you see higher interest in specific foreign markets, you can expand the localization project to include other kinds of content. Let’s imagine you’re the product manager of an accounting platform. You decide to localize the product. Make sure to cover it in your market research.

Research Software

Userpilot

AUGUST 12, 2024

Product delivery : Leveraging agile practices , quality assurance, continuous delivery, and monitoring to ensure high-quality product releases. There are three essential product operating model competencies. They include the Product Managers, Lead Engineers, and Product Designers.

Feedback Software

UX Studio: Product Management

AUGUST 17, 2018

(Even without a test-ready prototype or a website in the initial phase of product development, you can get ahead by testing competitors’ solutions with the target group to gain insights on what to do better. Check how we did exactly that in one of our case studies.). Ideally, the product team has already passed that.

User Testing

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

User Testing

DISQO

OCTOBER 24, 2019

And Fortune 500 clients rely on them to help with these digital transformation projects,” I explained on a recent episode of This is Product Management. It’s literally more difficult than it’s ever been before for Fortune 500 clients to keep pace with the market.”. Outcomes Over Hours. Here are three of my favorites: 1.

Reporting Tools

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software