Remove Case Study Remove Market Research Remove Study
article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Case Study: Finding New Insights in Mature Industries To illustrate how the human-AI partnership can unlock unexpected value, Carmel shared an example from the snowplow industry.

article thumbnail

513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Case Study: Finding New Insights in Mature Industries To illustrate how the human-AI partnership can unlock unexpected value, Carmel shared an example from the snowplow industry.

article thumbnail

528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

article thumbnail

The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

freshtrax

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

article thumbnail

9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?