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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.

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The Customer Service Gap Model

BrainMates

It’s about ensuring that customer experiences align with promises made during product development and marketing. This gap can arise when decisions are based on assumptions rather than solid customer data, leading to misaligned priorities in product development.

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Case Study: How Pets.com Failed Product Development

BrainMates

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. The bad news? Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. The good news? What are their needs?),