Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 97

Data Visualization Customer Feedback Customer Experience User Testing 97

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 93

Analytic Tools Feedback Software Marketing Product Marketing 93

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. Clarify the situation (what, why, where , how) Users Pain Points Ideas Vision Feature Priority Pitfalls Sholanki’s Answers (with Commentary) Clarify the situation (what, why, where, how) What do you exactly mean by smart fridge?

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Product Talk

MARCH 14, 2018

They described how much time they were spending with customers and what impact it was having on their work. How often did you talk to customers? Amy: Once every few weeks seemed acceptable since our customers are traditionally very busy and hard to get ahold of. What did you think about conducting customer interviews ?

Product Research 181

Product Research User Testing Research Software Customer Experience 181

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 97

Product Marketing Marketing Research Software Feedback Software 97

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 136

Feedback Software Customer Feedback User Testing Data Visualization 136

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. I led half of the ten user tests with Bence as an observer.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 93

Research Software Feedback Software User Testing Reporting Tools 93

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 126

User Testing Product Marketing Marketing User Friction 126

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. PQL to paying customer conversion rate: 20% to 40%. Book a demo to learn more.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 97

Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Unresponsive customer support.

Feedback Software 96

Feedback Software Analytic Tools User Friction Customer Feedback 96

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 102

User Testing Analytic Tools Research Software Feedback Software 102

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 133

User Testing Research Software User Friction Customer Experience 133

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. Few technologies have had success penetrating small business (SMB) insurance markets, but MRLN has a great weapon. Background. Shaw & Co.,

Product Research 75

Product Research Startups User Testing Reporting Tools 75

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 88

Feedback Software User Testing Customer Experience User Friction 88

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Customer Experience 85

Customer Experience User Testing Customer Feedback Feedback Software 85

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? Retain and upsell customers.

Feedback Software 94

Feedback Software Analytic Tools User Testing Product Research 94

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 83

Messaging User Testing Research Software Analytic Tools 83

Business of Software Conference

JULY 19, 2023

While Barbie’s popularity initially stemmed from her fashionable looks and various accessories, the doll’s evolution over the years has been closely tied to advancements in software and digital marketing. Moreover, their adoption of diverse business models has proven fruitful in ensuring sustained growth and customer loyalty.

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 91

Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Onboarding KPIs 93

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 92

Customer Experience Feedback Software Analytic Tools Data Visualization 92

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

UX Planet

FEBRUARY 1, 2024

Here are some reasons why focusing on the finance industry for designing applications is crucial: Large Addressable Market The problem size indicates that a substantial portion of the Indian population around 70% faces difficulties in managing personal finances.

Analytic Tools 87

Analytic Tools Data Visualization Research Software Reporting Tools 87

The Product Guy

NOVEMBER 29, 2019

One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. This helps product visionaries and innovators set aside their biases and assumptions about the world in order to gain insight into their users and their needs.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

freshtrax

JUNE 4, 2019

On May 29, 2019, btrax and GlobalSaké collaborated to bring the event “ Defining Value Proposition for Asia New Market Entry ” to those interested in international market expansion. According to Investopedia , a value proposition “refers to the value a company promises to deliver to customers should they choose to buy their product”.

User Testing 85

User Testing User Friction Customer Experience Research Software 85

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 90

Feedback Software Analytic Tools Product Research User Friction 90

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

Feedback Software 97

Feedback Software Customer Experience Analytic Tools Embedded Analytics 97

Userpilot

APRIL 27, 2021

In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Contents: TL;DR What is the customer retention rate and how to calculate it? What is retention marketing? User webinars can be used at every stage (primary onboarding, secondary onboarding etc.),

Webinar 98

Webinar Marketing Analytic Tools Customer Experience 98