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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his researchstudying companies that consistently launch successful products.
As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. The company’s products are used by 30,000 customers with over a million domains under our management. The Approach.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. PDMA has been supporting product professionals since 1976, making it the oldest organization dedicated to product management.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. That’s why casestudies are so valuable. Tweet This.
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
Back in March, I shared a casestudy about one of the product teams I worked with at Snagajob (now Snag). This casestudy is about a team at CarMax that I just finished working with. The product team at CarMax: Jake Mitchell, Victoria Lawson, and Sri Arcot. The car page the CarMax product team works on.
Speaker: Jim Morris, Founder, Product Discovery Group
How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the ProductDiscovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply.
Katarzyna Malecka shares user testing strategies for all budgets, including 3 casestudies and key insights to improve product development. Read more » The post Balancing budget for user testing in product management: three casestudies appeared first on Mind the Product.
Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. It needed a rethink of its product management strategy.
As a discovery coach , I work with all kinds of companies and teams. Some are brand new to discovery , others are already far along in their journey. To start, I always work with the leaders to identify one or two teams who we think will become champions for continuous discovery within the organization.
CaseStudy: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Our Process To make our interviews more fruitful, we established specific research objectives.
Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace
We'll walk through two compelling casestudies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs.
Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Find our other Product in Practice posts here. During her tenure as a data scientist, Lisa built two predictive products. Tweet This.
It’s easy to think you already do continuous productdiscovery. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Hypothesis Testing.
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. With demand testing, we want to observe actual behavior.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Learn key A/B testing pitfalls and best practices in e-commerce CX through real-world casestudies, ensuring effective experiment design for impactful customer experiences. Read more » The post Beyond launch metrics: Two casestudies in crafting A/B tests appeared first on Mind the Product.
In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
For Mike Donovan , Senior Vice President of Product at Sauce Labs , the answer to that question is a resounding yes. For Mike Donovan, Senior Vice President of Product at Sauce Labs, the answer to that question is a resounding yes. Mike began his career as an engineer and transitioned into product about five years ago.
In this article, we’ll share our good and bad experiences in setting, measuring, and testing OKRs goals against the fluctuations of print-on-demand eCommerce. [.] Read more » The post A casestudy: crafting OKRs at Printify appeared first on Mind the Product.
Know how to test a product by measuring risk through desirability, viability, and feasibility. We are discussing a valuable new book titled Testing Business Ideas. It is full of practical experiments we can do as product managers to help us with problem-solution fit. Order on Amazon , Testing Business Ideas.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Product velocity is about speed and direction.
We also analyzed our product. Having developed this first version, we then tested our work with a professional blind tester. Our work on improvements was more effective when we understood how the blind and visually impaired used the product. To no one’s surprise, the tests produced another list of comments and required fixes.
How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A CaseStudy for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
No company is perfect, especially when it comes to continuous discovery. No company is perfect, especially when it comes to continuous discovery. You can probably easily list off where your current company is nailing it and where there’s room for improvement when it comes to adopting continuous discovery habits. Tweet This.
Through casestudies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
The meeting was very productive, and we prepared a 50-point action plan. We tested the code very, very quickly – and if I’m honest I would have liked to have spent longer on testing. The post An Agile Project to Enable Social Distancing: a CaseStudy appeared first on Mind the Product.
Guest Post by: Siddarth Ramaswamy (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Alberto Simon ]. One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. How Products Fail Without Customer Empathy.
Prioritization is where product leadership gets tested. Balancing technical constraints, stakeholder agendas, and long-term goals is hard. Even experienced PMs get stuck in opinion-driven debates or lose clarity under pressure.
According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?
There are all kinds of ways to introduce continuous discovery habits. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three.
In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. [.] Read more » The post Stay Humble or Be Humbled — CaseStudies from the Experimentation Trenches by Anthony Rindone appeared first on Mind the Product.
Product Designer resume2025 Lets face it: your resume isnt just a piece of paper (or a PDF). For product designers, this is especially critical. So, how to write a Product Designer resume that stands out? Designed user-centered interfaces based on extensive user research and testing.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? Use welcome surveys to identify users’ jobs to be done and use cases. This means using the welcome survey discussed above to learn what users expect from your brand.
While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a casestudy of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.
Most onboarding improvement efforts start the same way: create product tours. However, not every product needs one, and not every product tour is especially helpful. So, how do you know if your product needs a tour? Does your product need a product tour? How to choose product tour UI elements?
The episode also covers potential pitfalls in prototyping and best practices for product managers. The Power of Prototyping in Product Management The Oshman Engineering Design Kitchen at Rice University is an academic makerspaces where students learn innovation and product development skills.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
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