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13 A/B Testing Mistakes And How to Fix Them

Userpilot

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

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How to Identify User Problems in UX Design [+ Best Tools and Methods]

Userpilot

Understanding and addressing user problems is a fundamental aspect of effective UX design. By proactively seeking out and resolving these issues, designers can create more intuitive, enjoyable, and effective user experiences. That also helps with customer retention. Let’s get right to it. Let’s get right to it.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.

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Caavo Exceeds 250% Beta Test ROI with Centercode

Centercode

As a producer of consumer electronics, Caavo was acutely aware of how much integration mattered. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed. The leadership team created a beta testing program to solve that problem.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. Let’s look at each of his books in detail.

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6 Experts Share How They Use Customer Feedback to Build a Better Product

Gainsight

There is no shortage of feedback these days. When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback. Your users are likely communicating with your company through multiple channels and it can seem like feedback gets lost in a black hole.