Amplitude
SEPTEMBER 21, 2020
Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.
Centercode
SEPTEMBER 1, 2020
As a producer of consumer electronics, Caavo was acutely aware of how much integration mattered. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed. The leadership team created a beta testing program to solve that problem.
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Userpilot
SEPTEMBER 8, 2023
Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.
Amplitude
SEPTEMBER 21, 2020
Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.
Gainsight
JANUARY 17, 2020
There is no shortage of feedback these days. When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback. Your users are likely communicating with your company through multiple channels and it can seem like feedback gets lost in a black hole.
Userpilot
OCTOBER 16, 2022
For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.
Userpilot
APRIL 30, 2024
Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. Let’s look at each of his books in detail.
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