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Customer Research 101: The Complete Guide for SaaS

Userpilot

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience.

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Self-Service Analytics 101 for SaaS Companies

Userpilot

How can SaaS companies use self-service analytics to gain the insights they need to drive product growth ? TL;DR Self-service analytics tools enable non-technical product teams to access and analyze customer data without dev or data scientist support. What is self-service analytics?

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What the Heck is Product Analytics in Product Management?

The Product Coalition

Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general. As a product manager, data has to be your best friend. You have to be data-oriented.

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How to Create Client Onboarding Process in Financial Services

Userpilot

According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Let’s get started.

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How to Become an Experience Strategist [+Tools and Resources]

Userpilot

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals.

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The Enterprise Guide to Session Replay

Userpilot

Security challenges and what to look out for when choosing a session replay tool. A session replay is a reproduction of a users experience on your website or app. Its a structured representation of your platforms interface that gets mutated with everyday user activity like clicks, taps, and form inputs. What is session replay?