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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?

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Understanding Product Management

The Product Guy

Product definition thus varies from organization to organization which causes confusion and frustration within product organization. Mushrooming of training sessions and certifications on PM reflects the situation quite well. . Ultimately the accountability lies with the Product Manager. Specialist PM Roles.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

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Special: The most influential product association you’ve never heard of – with Susan Penta

Product Innovation Educators

She is also the co-founder and managing partner at MIDIOR, which has been providing professional services for 26 years to product organizations in a number of areas from product insights, product development and management, and technology platforms. PDMA is the Product Development and Management Association.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

Discover the smorgasbord of tools for product managers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this.