Company Development Management Product Marketing 
Userpilot
MAY 30, 2024
Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product managers focus on building the right product.
Userpilot
JUNE 12, 2024
Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!
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Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.
Userpilot
JUNE 16, 2024
Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Mind the Product
FEBRUARY 5, 2019
For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message.
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