Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. If these strategies don’t hang together, we each hang separately.
Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.
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Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities.
Mironov Consulting
DECEMBER 5, 2023
We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue. (For fun, let’s call those things strategies.)
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Identify the stakeholders who are in-market for your products/services. Identify the stakeholders who are in-market for your products/services.
Mind the Product
NOVEMBER 25, 2021
With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Read more » The post Designing a successful product marketing strategy appeared first on Mind the Product.
Userpilot
NOVEMBER 2, 2023
How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?
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What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy. An interactive guide filled with the tools to turn your data into a competitive advantage.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. 11 strategies to hit the inbox and improve your sender reputation. Real-world examples from 9 companies applying deliverability best practices.
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
Are you looking to elevate your CX support strategy? With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. The key is the strategy and tools for accessing product data at the level that you'd like.
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Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Whether you build or market products, tracking the right metrics is crucial to innovation.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how the data that you're likely already collecting can be transformed into revenue!
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Three things keep company leaders awake at night: 1) Can we sell more of what we built? Rather than departmental issues, these are product strategy issues. Or is it a strategic role that is grounded in market facts? 2) Can we build what we’ve planned? And 3) Are we planning the right things?
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