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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Test and refine the positioning based on customer feedback and key metrics. So if your product specializes in cloud-based development tools.

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12 Customer Behavior Models: How They Impact Your Business

Userpilot

A consumer behavior model is a simplified framework that explains why and how people make purchasing decisions. Can SaaS companies maximize it? Regularly track customer data through feedback surveys and in-app analytics to ensure your tool is solving core user needs. What Is a Consumer Behavior Model? Absolutely.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Book a demo now to learn more.

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Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. There are a few good reasons why SaaS organizations love product funnels. Its different stages.

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

TL;DR Net Promoter Score (NPS) is a simple but powerful metric used to predict customer loyalty , satisfaction, and likelihood of recommending a company’s product or service, which is critical for business growth, especially in the SaaS industry. Net Promoter Score surveys help shine a light on what’s working well and potential improvements.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.