Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. So your buyer, Google’s they, so they end up on one of these comparison sites.

Research Software 64

Research Software User Testing Positioning Product Research 64

The Product Coalition

JULY 5, 2020

This will be factored into your job search with the position level you applied for. Your role is still valuable, but you’re not the CPO of a public company with broad management responsibility, overall product direction leadership, P&L, etc. What’s your starting position and seniority level? Are you a Support Engineer?

Weak Development Team 79

Weak Development Team Banking Leadership Engineering 79

The Product Coalition

MARCH 23, 2018

This concept is not new to leaders but might be new to the realm product leadership.” The Third “P” of Prioritization: A Practical PROCESS Let’s look at some ways in which you can involve people with prioritization in a really positive way. If you’re scaling or Enterprise that’s where Receptive comes in.

Feedback Software 60

Feedback Software Research Software User Testing Product Research 60

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. Here’s my gross simplification.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

FEBRUARY 15, 2021

Equally futile by comparison to the lack of C-level support is a bottom-up approach by hacking the existing culture. And just relabeling the positions of the old middle management rarely works. Train everybody–without regard to her future position– hands-on in all value-creating activities of the organization.

Agile 177

Agile Startups Technical Review Software Review 177

Atlassian

JANUARY 27, 2022

Wins for enterprise customers. Cloud Enterprise editions of our products now meet some of the most stringent compliance standards in the world, including those of the European Banking Authority (EBA) and Germany’s Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin). Forrester Wave, Enterprise Service Management Q4 2021.

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Research Software 52

ProductPlan

JUNE 1, 2023

All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. This puts product managers in the awkward position of having to say “no” to stakeholders and customers.

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Product Bookshelf

AUGUST 23, 2016

Bouter notes that if you have selected cost leadership as a pricing model, the most important type of research will be cost structure and procurement costs. Much of the book is a comparison between the current state of how pricing is implemented in organizations with the future state that portrays an ideal solution.

Research Software 48

Research Software User Testing Technical Review Systems Review 48

UX Studio: Product Management

FEBRUARY 26, 2019

This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. They work on innovation projects for big enterprises that want to bring back the start-up spirit. The team has stayed together and are working on ServiceNow’s enterprise products.

UX 80

UX Data Visualization Research Software Analytic Tools 80

Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. Who are you serving and how do you want them to think of you.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Business of Software Conference

NOVEMBER 19, 2019

Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? You know when you look at the trajectory of high growth companies especially in B2B enterprise, I think we rank up there pretty much at the top of them, the top right.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8