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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Book the demo! They can help you shape your product development, refine your positioning and differentiation strategies, and develop a compelling unique value proposition.

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BoS USA 2023 Schedule

Business of Software Conference

Monday 2 October Mayor Baldwin Mayor Baldwin will welcome Business of Software Conference to Raleigh on behalf of the city. In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”

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Moving on from Founder Led Sales

Business of Software Conference

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. Demos are not a stage Bob Moesta’s very famous for saying, demos are not a stage in a pipeline. Kyle and Derik wanted to turn demo from a noun into a verb.

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How Premium Demo Designs Enabled the 120WaterAudit Sales Team to Close Deals

Innovatemap

In order to differentiate themselves from competitors, they needed user-focused designs that would streamline internal processes for program managers, and make them more efficient at their jobs. We partnered with the 120WaterAudit team to create a clickable prototype to show prospects during sales demos.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

If you want to see how Userpilot can help you with product discovery, book the demo! Competitor analysis – analyzing the strengths and weaknesses of rival products and monitoring social media mentions and reviews allow the product manager to identify gaps in the market and find ways to differentiate the product.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Write a positioning statement- how is your product different? Write a positioning statement. Your product positioning statement ties in with this strategy and should summarize your product, who it’s for, and what needs it satisfies. Also, focus on what differentiates your product in the market.