Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. I think that was in 2004.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Alchemer Mobile

NOVEMBER 10, 2020

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

APRIL 30, 2018

How product managers observe and listen to users to gain valuable insights. What products will delight customers? One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. Budget-minded usability testing.

Research Software 189

Research Software Feedback Software User Testing User Friction 189

Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301

Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. They interview customers , run usability tests, and conduct A/B tests. Last May, I spoke at the Front conference in Salt Lake City. 9:16] Continuous Customer Interviews. [20:12] Google Ads.

Product Research 269

Product Research User Testing Data Visualization Research Software 269

Alchemer Mobile

NOVEMBER 1, 2024

It goes without saying that today’s consumers spend an incredible amount of time on their smartphones. The numbers behind smartphone and app use, though, are truly mind-blowing. Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. In 2022, 3.8

Feedback Software 182

Feedback Software Product Research User Testing Customer Experience 182

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. At Intercom, we have taken advantage of these technologies relatively early. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. We can’t just build for the good path.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

Research Software 286

Research Software Feedback Software User Testing Technical Review 286

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. Target customer 2. 8:38] How do we identify our target customer?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?

Product Research 47

Product Research Research Software Customer Experience Feedback Software 47

Lenny Rachitsky

NOVEMBER 17, 2024

When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV). These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. Listen now on Apple , Spotify , and YouTube.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

The Product Coalition

MAY 5, 2022

They make their users’ lives better in some way and they do it better than anyone else. As a Product Manager, I’ve built my career on building tools and experiences that not only make people’s’ lives simpler, but bring them a little joy along the way, too. How much time and effort will it take to build a solution?

User Testing 166

User Testing Feedback Software Research Software Customer Experience 166

Intercom, Inc.

APRIL 19, 2018

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.

Research Software 192

Research Software Feedback Software Analytic Tools Customer Communications 192

Product Innovation Educators

SEPTEMBER 13, 2021

What one product manager learned about understanding customers. Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. 1:41] Please tell us about your journey from software developer to product manager. Customer interviews.

Research Software 241

Research Software Feedback Software Product Research User Testing 241

Mind the Product

AUGUST 10, 2018

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Jakob Nielsen.

User Testing 194

User Testing Product Research Research Software Customer Feedback 194

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Let’s have feedback loops. Lots of that.

Product Research 320

Product Research User Testing Research Software Feedback Software 320

Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Mind the Platform.

Research Software 145

Research Software Feedback Software User Testing Product Research 145

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. What is customer communication management software?

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. So what did we learn?

User Testing 195

User Testing Product Research Testing Feedback Software 195

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Intercom, Inc.

JANUARY 18, 2023

Despite the influx of new technology and devices making their way into classrooms each year – (permitted or not!) – plenty of teachers and parents remained skeptical about the role technology could play. Many apps and companies gained notoriety during the pandemic, but only the tools that prove their efficacy are going to thrive.

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205

Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. Tweet This.

Product Research 277

Product Research User Testing Research Software Feedback Software 277

Usersnap

JULY 26, 2020

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers. I owe a large amount of the success I have had in my career as a software developer to my background in testing.

Reporting Tools 128

Reporting Tools Feedback Software User Testing Software Review 128

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Try saying something like, “Let me pause and summarize what I’ve heard: Our customers are facing X challenges, and we believe Y is the solution.

Feedback Software 76

Feedback Software User Testing Customer Feedback Customer Experience 76

Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

Product Research 330

Product Research Startups User Testing User Friction 330

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

User Testing 112

User Testing Feedback Software Analytic Tools Data Visualization 112

UserVoice

JULY 31, 2017

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? 5 Easy Ways To Collect Feedback During Onboarding. Forget Your Customers, What Are Your Account Manager’s Pain Points?

Customer Feedback 177

Customer Feedback Data Visualization User Testing Customer Experience 177

Intercom, Inc.

MAY 3, 2018

How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. To this day, Rohini continues to cold-call customers.

User Testing 195

User Testing Customer Feedback Customer Experience Data Visualization 195

The Product Guy

OCTOBER 4, 2019

Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. Sometimes an account manager emails you about a complaint that a major customer has and demands to know when the fix will release.

Reporting Tools 239

Reporting Tools Research Software Feedback Software Analytic Tools 239

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Product Innovation Educators

FEBRUARY 27, 2023

PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. She helps product teams get ahead of their competitors by finding innovations quickly and developing and launching complex hardware and software products on time. CuCoCo is an abbreviation for Customer, Context, and Company.

Feedback Software 267

Feedback Software Marketing Customer Experience Data Visualization 267

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105