Product Innovation Educators

NOVEMBER 25, 2024

This method helps organizations find balance between rushing into solutions and getting stuck in endless discussions. The tool reflects Atif’s experience leading organizations through strategic decisions, incorporating features that support building and running explorations, gathering team input, and producing strategy documents.

Data Visualization

Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. I think that was in 2004.

Product Research

Melissa Perri

OCTOBER 22, 2024

Cue awkward silence in the conference room. or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. About Customers “Which customers are we targeting, and what research shows they want this?” Best at… what exactly?”

Strategy

Modus Create

NOVEMBER 7, 2024

Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions.

Reporting Tools

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software

Userpilot

JULY 17, 2025

Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.

Onboarding KPIs

Business of Software Conference

JULY 24, 2025

You need to “describe the change in the wind” by providing a fuller picture: Where it’s Coming From: Explain the research, analysis, or new information that led to this decision. This article draws on excerpts from Claire Lew ‘s talk, “ Doing More with Less “, at Business of Software Conference.

User Testing

Gainsight

JANUARY 23, 2025

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. In March 2013, Mehta realized something big was happening.

Research Software

Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Market Research Market research is crucial for understanding customer needs, market trends, and competitive landscapes.

User Testing

Product Innovation Educators

JANUARY 27, 2025

Let’s get some help and learn how to talk about the importance of innovation with senior leaders and the tools that can help organizations be better at innovation. His research in innovation has been published in several places, including his recent book No-Excuses Innovation and his practice-changing book Serial Innovators.

Research Software

Business of Software Conference

JUNE 12, 2025

Despite all the tools, personas, and campaign data, it’s still far too easy to fall into marketing that sounds good, but doesn’t land. Why Jobs to Be Done (JTBD) Belongs in Your Marketing Playbook JTBD helps you understand the real reason someone starts looking for a solution in the first place.

Research Software

UX Planet

JUNE 13, 2025

The results may be slightly less consistent, but that’s a trade-off better addressed by hiring specialists in design systems. As a designer, you can either specialize in a specific area, like design systems or UX research, gradually growing in seniority and eventually becoming a valued expert or consultant.

User Testing

Business of Software Conference

JULY 9, 2025

Attracting and retaining new customers is incredibly tough in saturated markets, especially with the explosion of marketing technologies. For example, one social media tool company with flat revenue growth didn’t double down on ads or content. Product Marketing can be the solution. What problems were they struggling with?

Research Software

Business of Software Conference

FEBRUARY 5, 2025

Youve done a mountain of customer research. Check it out: Debugging the Product Development Process Join us at BoS Europe 2025 to hear more from Mark Stephens and other experts who are shaping the future of the software industry. This is where Ryan Singer comes in, sparking the discussion, at BoS Europe 2025.

Product Research

People-First Product Leadership

JUNE 24, 2025

In product development, tools like ChatPRD and platforms like Lovable , Bolt, and Bubble spit out prototypes before your coffee cools. Dr. Nancy Kline's research on the "Thinking Environment" reveals a powerful truth: the quality of everything we do depends on the quality of our thinking. The power isn't in the questions.

Leadership

Amplitude

NOVEMBER 14, 2017

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. With all of those steps, user research became a chore. 7 tips to help you actually do user research.

User Testing

Business of Software Conference

AUGUST 11, 2025

She founded Freelance Programmers in 1962, a pioneering remote‑only software company staffed almost entirely by women, long before remote work became commonplace. Motivated by her experiences as the mother of an autistic son, she invested vastly in autism research and support via the Shirley Foundation, leaving a legacy of meaningful giving.

Research Software

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research

Product Talk

NOVEMBER 11, 2020

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Are you looking for the 2020 Product Conference list? Find it here.

Product Research

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. There are all kinds of ways to introduce continuous discovery habits.

Analytic Tools

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Product Talk

NOVEMBER 1, 2023

We are starting to pull together our list of 2024 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 Product Conferences list? This list is by no means exhaustive. Find it here.

Product Research

Product Talk

NOVEMBER 13, 2019

We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? The UX Conference.

Product Research

Product Talk

NOVEMBER 2, 2022

We are starting to pull together our list of 2023 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference.

Product Research

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence

Product Innovation Educators

APRIL 30, 2018

One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. It is often expressed as voice of the customer, or VoC, research. 4:50] What tools do you use for Voice of the Customer research?

Research Software

Intercom, Inc.

JANUARY 12, 2021

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. Going all-in on one cloud provider is where the magic of cloud platforms comes to life: that is, ease of use, simplicity of the platform, and efficiency.

Technical Review

Product Innovation Educators

OCTOBER 30, 2023

First, I do internet research. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. As the head of product management, I pulled all our customer-facing teams into a conference room. So you need to observe people.

User Testing

Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

Research Software

Product Innovation Educators

OCTOBER 17, 2022

She is the co-founder and managing partner at MIDIOR, which has been providing professional services for 25 years to product organizations in a number of areas from product insights, product development and management, and technology platforms. This will no doubt be an interesting discussion. 7:17] How did you first discover PDMA?

Research Software

Product Innovation Educators

SEPTEMBER 16, 2024

Two Ways to Define Innovation Jerry and Terry shared how they think about innovation: Terry: Creating a better mousetrap: This means making meaningful improvements to existing products or creating new, viable solutions that add real value for customers. Generating ideas Using various techniques to produce potential solutions 5.

Research Software

Mind the Product

MAY 3, 2019

“Do you like the conference so far?” We may say “there is no such thing as a dumb question,” but in research, this isn’t true. Many product managers will say their foremost challenge is “being able to conduct proper research to validate whether the market truly needs what they’re building”. begins Prakriti Parijat of DBS Bank.

Product Research

Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

Research Software

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence

Alchemer Mobile

NOVEMBER 10, 2020

quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. and Robi Ganguly , CEO and Co-founder of Apptentive, discussed these strategies in their keynote presentation at the Mobile On Air Conference last month. For example, Gap Inc.

User Testing

Product Innovation Educators

SEPTEMBER 13, 2021

Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. 1:41] Please tell us about your journey from software developer to product manager. I started as a software developer in an intelligence unit in the Israeli army. How do you approach that?

Research Software