Construction Market Research Vision 
The Product Guy
NOVEMBER 26, 2024
It’s a job that requires influence without authority, empathy without favoritism, and vision without control. A PM who creates unnecessary friction or fails to collaborate constructively isn’t fulfilling their responsibilities and shouldn’t remain in the role—just as with any other position.
Mind the Product
NOVEMBER 1, 2017
How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. A straightforward one we did for Eric is called “ 20/20 Vision ”. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs.
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ProductPlan
JUNE 8, 2021
Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Aside from generating revenue, it’s also important to check if the solution aligns with the business’s direction, vision, and values.
Product Management University
SEPTEMBER 3, 2024
Back to our original question, does a strategy for each product make practical sense or would your organization be better served to have a single market strategy with supporting priorities for each product? Before we answer that question, let’s look at the basic constructs of a market strategy and how it compares to a product strategy.
Amplitude
SEPTEMBER 5, 2017
A product is no different from a well-constructed story. They’re responsible for turning your product vision into a tangible product users appreciate and gravitate to. Explore each idea and evaluate how each one adds to the product vision. Editorial mindset. Choose ideas to A/B test within different user groups.
Usersnap
NOVEMBER 4, 2021
The product manager’s role is about the business’s vision for the product, primarily on the market and customer feedback. They organize the visions of the product and map the route to be taken to meet customer requests. It includes handling everything from funding to development to marketing. Do You Need Both?
The Product Coalition
MARCH 18, 2018
Different ways of thinking in the workplace Working with somebody that sees things in a very different way than you do must be taken as a constructive challenge, not as an issue. 2) Foundational research can’t be a block in the process Products with no meaning tend to be a huge and fast failure.
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