Construction Research Software User Testing 
Product Innovation Educators
NOVEMBER 18, 2024
James shares insights from his research studying companies that consistently launch successful products. James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. Creating Common Language James emphasizes the importance of vocabulary in cross-team work.
Product Talk
SEPTEMBER 20, 2023
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
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Product Talk
NOVEMBER 22, 2023
Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome.
Product Talk
JUNE 1, 2022
Not having enough time is one of the main reasons people say they can’t interview customers every week. There are several ways to do this, whether you rely on existing tools or build something into your product. has helped them get stories that relate to their research goals. But it doesn’t have to. To be “Apple Easy” (CSAT).
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
UX Planet
JUNE 1, 2025
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral.
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