Johanna Rothman

MAY 3, 2019

And, batching the product planning in one-quarter chunks doesn't encourage us to reduce the feedback loop duration. When we optimize for shortening feedback loops, we can create more experiments and have more options for the product. Can Your Customer Be Your Product Owner? Your feedback loops become long.

Product Research 80

Product Research Feedback Loop User Testing Customer Feedback 80

Johanna Rothman

JULY 27, 2022

So they ask the product or project leaders to write a business case for each effort. That's because the writer is supposed to include the estimates of time, cost, and ROI (return on investment). Then I stopped because it was a waste of time. (I Who Decides on the Experiments. Issues to Discuss for the Experiments.

Customer Experience 119

Customer Experience Product Research Feedback Loop Data Visualization 119

UX Planet

MAY 27, 2025

Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel. billion in 2020.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Intercom, Inc.

MAY 13, 2021

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

Johanna Rothman

MAY 8, 2019

Could a team reduce the feedback loop durations? In Phase Gate or Other Serial Approaches… When projects use a phase gate approach or an otherwise serial approach to the project, the requirements people spent a bunch of time writing down “all” the requirements, the feedback loops were very long.

Product Research 14

Product Research Feedback Loop User Testing Customer Feedback 14

Johanna Rothman

JANUARY 6, 2020

Most of the hardware teams I've worked with (inside an organization and as a consultant) have fewer people. Sometimes, multiple times a day. Instead, they (and many others in my experience) uses this approach to their work: They realize the requirements will change, so they spend the least necessary time getting requirements.

Product Research 69

Product Research Feedback Loop Feedback Software User Testing 69

Johanna Rothman

FEBRUARY 6, 2023

Strategy and Product Feedback Loops About 20 years ago, I taught a project management workshop to IT people. See Customers, Internal Delivery, And Trust for a recent post about demos and trust.) See TBM 8/52: The Problem With “Internal Customers ”. That's why the duration of the internal feedback loops is so important.

Product Research 145

Product Research Feedback Loop Workshop User Testing 145

Johanna Rothman

JANUARY 16, 2019

Note: in high innovation work, the team might need feedback hourly—at minimum, daily—not just from a product owner, but from the product value team and maybe customers. The team might work together, keeping their WIP limit to one or two items, to make sure they finish their work to obtain the feedback. Not for me.

Product Research 68

Product Research Feedback Loop User Testing Customer Feedback 68

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product.

User Testing 119

User Testing Customer Feedback Customer Experience Differentiation 119

Johanna Rothman

JANUARY 16, 2019

What if you don't need to experiment to reduce risks? Your planning feedback loops can be longer. We need short feedback loops in the project/program to see where we are and make small adjustments. Given that you've already experimented, you've learned enough to finish proceeding with the work.

Product Research 73

Product Research Feedback Loop Feedback Software User Testing 73

Intercom, Inc.

DECEMBER 11, 2018

For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

B2C 126

B2C Customer Experience User Testing Product Research 126

Johanna Rothman

MAY 11, 2022

However, the more often we deliver in short feedback loops, the more often we can make strategic decisions. Is it worth the team's time to finish the other 2 stories in this iteration? The shorter the feedback loops, the easier it is to use what we finished to make a new decision about the next bit of work at all levels.

Product Research 126

Product Research Feedback Loop Strategy User Testing 126

Johanna Rothman

JANUARY 16, 2019

Many of my clients are trying to use short feedback loops in agile approaches. The more need for product innovation and change, the shorter the feedback loops need to be. ” for at least these reasons: The act of estimation takes time away from doing the work and getting the feedback.

Product Research 69

Product Research Feedback Loop User Testing Customer Feedback 69

Johanna Rothman

NOVEMBER 27, 2023

See Manage Unplanned Feedback Loops to Reduce Risks and Create Successful Products.) Almost all efforts require some experimentation, which is why teams iterate over a feature set. That's because no product survives contact with the customers. Yes, I'm experimenting!) The 5 pm CET time is correct.

Customer Experience 98

Customer Experience Agile Product Research Feedback Loop 98

Mind the Product

AUGUST 19, 2019

I’d like to share five lessons from my experience that can help you start your own journey. From my experience, the problems that ML can help to solve usually fall into one of these buckets below: Could we make the user experience more tailored and personalised? Could we make the user experience safer?

Artificial Inteligence 195

Artificial Inteligence Data Visualization Product Research Reporting Tools 195

Johanna Rothman

JULY 25, 2018

I finally had the transforming idea about how to position the talk: Roadmapping and product planning are about feedback loops. The shorter the feedback loop, the faster and more often we can learn. That feedback loop works in at least these ways: The faster we learn, the more often we can question our product assumptions.

Product Research 61

Product Research Feedback Loop User Testing Customer Feedback 61

Intercom, Inc.

MAY 12, 2020

We hope this episode provides a welcome dose of normality in times that feel anything but. If you’re short on time, here’s five quick takeaways: Why do we say product judgment as opposed to product taste or instinct ? Place and time are everything. They design it a different way and users reacted.

User Testing 173

User Testing Customer Experience Product Research Customer Feedback 173

The Product Coalition

SEPTEMBER 7, 2022

Boston Consulting Group estimates that 70% of digital business transformation projects fail. MVP: Test an Idea Before Investing In It In 2010, businessman Joel Gascoigne came up with an idea to create an app that would allow social media users to plan the date and time of posting. Why should you invest in MVP development?

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Johanna Rothman

SEPTEMBER 16, 2022

The problem is that the feedback loops are too long because the WIP (Work in Progress) is too high. Managers pressure both the teams for faster blue feedback loops, and pressure the product people for faster red feedback loops. All to create faster green feedback loops.

Product Research 142

Product Research Feedback Loop Feedback Software Technical Review 142

Johanna Rothman

JUNE 6, 2022

Show customers where the company thinks the product is headed. The overview of which problems the company plans to solve for which customers.). That's an awful lot of work for one visualization, especially since each of these sets of people (users) needs something different from that map. Every single time.

Roadmap 135

Roadmap Data Visualization Customer Experience Product Research 135

Johanna Rothman

OCTOBER 27, 2020

Do you need feedback loops so you can: Cancel the project at any time (to manage schedule and cost risks. Manage what you release to customers so you can manage defect, feature set, schedule, and cost risks. You'd like to experiment. Verify the customer understands the solution.

User Testing 124

User Testing Product Research Agile Feedback Loop 124

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

Userpilot

FEBRUARY 29, 2024

These bars play a crucial role in keeping users informed about ongoing processes, providing estimates on the expected duration of a task, and indicating whether a request is actively being executed. Try Userpilot and Take Your Onboarding Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required 1.

Customer Experience 105

Customer Experience Customer Feedback User Testing Systems Review 105

Johanna Rothman

MARCH 10, 2020

The first couple of times, they might have to wait for the expert, but they learn enough to integrate that person's expertise for the future. The team's cycle time improves. In my experience, the project also ends faster. Shorten Feedback Loops. I suggested that first, you see your feedback loops. (I

Product Research 109

Product Research Technical Review Systems Review Software Review 109

Johanna Rothman

OCTOBER 2, 2023

” It depends on how your lifecycle manages feedback loops and learning, how collaborative the team is, and how much WIP the team has. Each Lifecycle Manages Feedback Loops Differently Brooks wrote the original version of The Mythical Man-Month in 1975, based on the 1960s IBM 360 project. .”

Product Research 119

Product Research Customer Feedback Feedback Loop Feedback Software 119

Userpilot

JULY 30, 2022

If you want your SaaS to survive (and thrive), it’s critically important to avoid pitfalls and major user onboarding mistakes. So in this article, we’re going to deep dive into 7 of the most common user onboarding mistakes – and map out tools and tactics to help you avoid them. not just new users).

Onboarding KPIs 98

Onboarding KPIs User Testing Customer Experience Customer Feedback 98

Johanna Rothman

JULY 22, 2021

I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. Product strategy, to define the value the products offer to the product's users/customers. Who are our customers/users? Your ideal users.).

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

Mind the Product

FEBRUARY 16, 2017

It’s much harder to put together a strategy you can return to time and again. But we do have common methodologies for framing questions and answering them, for figuring out what’s interesting in your data, experimenting, learning, and growing. Retention is Different at Every Stage of the User Lifecycle.

Analytic Tools 160

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 160

Userpilot

MARCH 7, 2022

It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. To attract potential customers, marketers invest a staggering amount of resources across multiple channels. What is customer onboarding?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Customer Feedback User Testing 98

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Johanna Rothman

APRIL 3, 2020

Discovery requires short experiments where we can learn something, maybe every day. You might need to manage your delivery risks before you can manage to free time for the discovery risks. You might like the Balance Innovation, Commitment, & Feedback Loops series.). I like to create real experiments.

Product Research 136

Product Research Data Visualization Customer Experience Feedback Software 136

Userpilot

APRIL 30, 2024

That’s just a couple of questions I asked Krzysztof Szyszkiewicz and Jakub Jukowski of Valueships , a leading pricing optimization consultancy. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Johanna Rothman

MARCH 8, 2022

I suggest you first measure cycle time. Measure Delivery Cycle Time. Your customers care about when they will get features. That means the cycle time for any given team doesn't matter. What matters is the time from when the first team starts on a feature until the last team finishes and deploys. (If Ask the Teams.

Data Visualization 135

Data Visualization Feedback Software Product Research Customer Experience 135

The Product Coalition

SEPTEMBER 7, 2023

“The most important thing in communication is hearing what isn’t said.” — Peter Drucker I often go on walks as those are the times I do my best thinking. And why is McKinsey, the world’s premier management consulting firm, talking about it? That perplexing issue a user has. It is also good exercise when you live near a mountain.

User Testing 143

User Testing Development Product Research Feedback Software 143

Johanna Rothman

MAY 10, 2019

If you work in either a small startup or an agency where you deliver work for hire, you might have a PO who interacts with the customer. You might be lucky to have a real customer to work with. Most organizations have larger efforts. You might have component teams and they will have a longer cycle time.

Product Research 78

Product Research Feedback Loop Customer Experience Agile 78

Intercom, Inc.

AUGUST 6, 2020

But that sort of transformation doesn’t just happen on its own – it is the culmination of the tireless work and effort of millions of engineers and developers, building new things and overwriting old tools. At this point, it’s clear that Marc Andreessen was entirely accurate with his now famous quote.

Feedback Software 143

Feedback Software Reporting Tools Product Research Customer Feedback 143

Johanna Rothman

SEPTEMBER 28, 2021

Maybe experiment with changing their current products and services. See Modern Management: Encourage Experiments and Learning.). Do all of this in a “reasonable” amount of time. How fast can you define and learn from a management experiment? Which customers do you serve, with which products and services?).

Agile 125

Agile Feedback Software Product Research Feedback Loop 125