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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.

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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan lives in Manhattan and in his spare time likes to play soccer.

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TPG Live Recap: Bridging Enterprise Customer Gaps & Leading Hybrid Product Teams

The Product Guy

At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles? What challenges are you facing in customer engagement or hybrid work?

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.

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Building an Effective Product Feedback Loop

The Product Guy

Ruthless prioritization translates to product teams spending time building the right thing at the right time. The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . And per customer?

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value. August 11, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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Product Development Demystified: Launching Faster with Confidence through Human Insight

Speaker: Kandice Durden, Senior Solutions Consultant

Approximately 50% of product budgets are allocated to reworking and optimizing post-launch experiences. It’s time to take the guesswork out of product development by putting your customers at the center of your decisions!

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. How delivery differs from discovery in practice. How to reframe discovery as the experimental loop.