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User Needs Analysis Example to Help You Identify Customer Needs

Userpilot

Have you been struggling to engage users and keep them coming back to your product? Or are you looking for ways to expand your user base to new demographics? In either case, using a product analytics tool to perform user needs analysis is the way to go. Based on the insights, you can inform your future product development.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. The important basis is the development of a strategy for short- and long-term digital transformation based on business results rather than technology. Use statistics to quantify the impact.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges.

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What Does a Software Product Manager Do?

The Product HQ

The product management world relies on teams of product people who work in unison toward a central goal. For that reason, each person on the team needs to know exactly what they have to do and how. They work with typical product management software and also manage the product roadmap as well as the product team.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). This framework covers five major questions: What do we aspire to be?

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development?

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