The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Marketing Success Through Differentiation?—?of of Anything. Wiley, 2010.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Conduct in-depth market research : Study your target market and create detailed customer personas highlighting customer needs, pain points , and goals.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. We use tools like Jobs-to-be-Done, external market research, and customer interviews, and do a quantitative assessment based on research and statistical analysis.

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. Better product differentiation. Positioning is about defining your product’s value and unique selling point.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 98

Branding User Testing Product Research Data Visualization 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. Sue Raisty , previously Product Management Consultant and CEO at Sure Product Consulting. #3

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Anna Iokhimovich , localization consultant. Marketing strategy localization workflow. To optimize your marketing strategy localization workflow, you need to do market research.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

ProductPlan

MARCH 5, 2021

You’ll be consulted for advice on the process, relationships, tactical moves, etc., Identify opportunities and scope/research them to build a perspective on what we should be building. Drive market research, user research, data analysis, and user testing that informs product requirements to build products.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.

B2B 52

B2B User Testing Research Software Product Research 52

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. Both Products help their stakeholders to fulfil their human and societal aspirations: Humanitix is a social impact enterprise that differentiates itself by offering 10% of the profits from its ticketing platform to charity.

Product Management 52

Product Management Product Manager Reporting Tools Product Research 52

ProductPlan

MARCH 5, 2021

You’ll be consulted for advice on the process, relationships, tactical moves, etc., Identify opportunities and scope/research them to build a perspective on what we should be building. Drive market research, user research, data analysis, and user testing that informs product requirements to build products.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Usersnap

SEPTEMBER 12, 2023

Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. Identifying your positioning and differentiation among your market category is a critical, and hopefully not too brutal, step.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. Consulting: Our experts can help you get a holistic overview of your product development process.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. If you are thinking of going down this path, be sure to consult the finance professionals at your organization to make sure they are on board and that you understand the details of how an incentive like this needs to work. Finding someone to talk to.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Alchemer Mobile

OCTOBER 11, 2024

Prospective customers are inundated with options, making it crucial for businesses to differentiate themselves. Downright comforting pace-of-mind wise.” – Project Director at Market Research Firm Price objections Customer objection: “You’re too expensive.”

Data Visualization 185

Data Visualization User Testing Reporting Tools Customer Feedback 185

Product Innovation Educators

NOVEMBER 11, 2024

While specialization has its benefits, it can lead to: Limited market understanding Missed competitive threats Reactive rather than proactive strategy Insufficient competitive differentiation Predicting Competitor Actions Jay shares four common ways competitors respond to market moves: 1.

Data Visualization 245

Data Visualization Reporting Tools Research Software Feedback Software 245