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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

Study after study shows how important a great customer experience is to today’s consumers. The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. That time is over.

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Finding Great Product Managers

The Product Coalition

Research shows that unstructured interviews are only able to predict 14% of future job performance. Slightly less useless are the case interview formats used by many top-tier consulting firms. The candidate asked questions that show they did their research. However, despite its popularity, it is not being implemented enough.

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Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

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How did a Zambian architect become a Tokyo-based UX designer after studying at Stanford? – Interview with Nondo Sikazwe Part-1

freshtrax

Nondo was born in Zambia, was a first-class architect in South Africa, and has studied service design in both Japan and the USA. He is now working as a UX designer at a Japanese design consultancy while actively engaging in education and creating social impact. Akiko Sakamoto Akiko works as a UX researcher at btrax.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app. They didn’t work.