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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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How to manage user research priorities when you have limited resources

Userzoom

When your organization has bought into the idea of running user research throughout the entire design process , there’s one side effect you may not have expected to be an issue – the sheer volume of requests from multiple teams asking for your UX expertise. Five sizes fit all? Five sizes fit all?

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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VR In UX Research: All You Need To Know About VR User Testing

UX Studio

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

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Do Your Customers Really Want to Pay Less?

The Product Coalition

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

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The Power of Summaries

The Product Coalition

I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”. The other type of loop is between you and other people — your colleagues, your manager(s), your employees, and even your customers.

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Hiring Your First Product Manager

The Product Coalition

Most companies hire a product manager (and other positions) too late. This is one of the most popular questions I receive from my consulting customers as well as CPO Bootcamp participants. It takes time, but from my experience, great people are quick learners, so that it could turn into a positive ROI quickly.