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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

Instead, they hand off work from team to team—the back-end engineers design the data model and system architecture, the front-end engineers build the interface elements, the mobile engineers work toward feature parity, etc. Feature parity across desktop and mobile is rarely what customers need or want. In April 2023, CBC finished a 3.5-year

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Free User Persona Template for SaaS – The Fastest Way to Create a User Persona for Your SaaS Business

Userpilot

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

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Product Managers Discover Older Customers

The Accidental Product Manager

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Measure User Experience In Your Product – Insights from UX Experts

UX Studio: Product Management

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? UX research is a key ingredient and UX metrics are the solution.

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The Making of Product Managers: Michael’s Story

The Product Coalition

It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. Product Management with Solids and Fluids Michael studied nanotechnology engineering at university with a focus on emerging technologies in a variety of industries.

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Motives To Be Met: An Introduction

The Product Coalition

But many, many products are developed without knowing from the start that people want the solution, or even care about the problem. There are plenty of software products that start with a solution that is “possible” and “innovative” but has nothing to do with how people actually behave. They have personas with descriptions.