UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

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User Testing Product Research Market Research Research Software 78

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

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The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

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Data Visualization User Testing Research Software Marketing 183

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

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Research Software User Testing Product Research Customer Experience 212

Mind the Product

FEBRUARY 10, 2017

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason. That’s only a tiny sliver of your addressable market.

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User Testing Market Research Product Research Research Software 70

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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Research Software User Testing Analytic Tools Product Research 273

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well? Start early.

Marketing 156

Marketing User Testing Research Software Product Research 156

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. What things are important to them that the market isn’t currently delivering on?

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The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. You’re now trying to capture a market of people who need to understand how their consumers shop and what they look for. But we also have a research consulting team.

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User Testing Data Visualization Customer Feedback Research Software 148

Melissa Perri

JUNE 29, 2017

In early days, when many of the creators of these processes were working as consultants in companies, the Product Owner was the customer – an internal person in the business who would sit with the team and prioritize the backlog of work.

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Product Innovation Educators

OCTOBER 14, 2024

This can be particularly helpful for tasks like figuring out market size or making financial projections. For example, “Given a particular market size and capture rate, how many sales do I need to break even?” .” Logical Reasoning Prompts Encourage AI to use logical reasoning by giving it examples or frameworks.

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Artificial Inteligence Research Software Data Visualization Reporting Tools 243

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Product Innovation Educators

JULY 29, 2024

By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. Both are valuable and should be in your library.

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The Product Guy

FEBRUARY 18, 2017

Product Specialist @ Research Now (Plano, TX.) Keywords: Client Consulting , Online Business , Product Development [link]. Director of Product Management, Content Delivery and Visualization @ Research Now (Dallas) Keywords: analytics, Content, data, Market Research, Visualization [link].

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UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021.

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Consulting Research Software Reporting Tools User Testing 87

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

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Feedback Software Analytic Tools Data Visualization Research Software 105

Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

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The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

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Product Strategy Research Software Strategy User Testing 146

Alchemer Mobile

APRIL 11, 2018

In our product management training and consulting practice , we always begin by coaching product managers to start from a strategic perspective. While mobile product metrics are a powerful source of information, the savvy product manager can learn even more by combining these metrics with other sources of market and competitive research.

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Data Visualization Customer Experience Research Software User Testing 140

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. I believe we are on the edge of steep and continuous growth in the home automation market. The market was worth $24.1 billion by 2022.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

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Userpilot

JUNE 27, 2024

Starting a career as a marketing analyst requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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freshtrax

MAY 26, 2021

At btrax, we typically talk to two types of people when discussing Japanese market opportunities. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. Today, we will not go into the specifics of the Japanese market. After 12 years, IKEA decided to leave the market.

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User Testing Customer Feedback Customer Experience Product Research 131

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of a marketing analyst is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a marketing analyst.

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Data Visualization Research Software Analytic Tools Feedback Software 52

Intercom, Inc.

MAY 9, 2018

It’s easy when R&D, Marketing, Sales and Finance all fit in a single room and two pizzas are sufficient to feed everyone. Market research. Anyone can hire (expensive) consultants to do that job. the best content on product management, marketing and customer support. Very young companies don’t need Bizops.

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User Testing Customer Experience Finance Research Software 182

Userpilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Who is Maja Voje?

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

JUNE 12, 2024

Understanding the salary landscape for marketing analysts is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical marketing analyst salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.

Data Visualization 52

Data Visualization Analytic Tools Research Software User Testing 52

Alchemer Mobile

JUNE 17, 2024

Alchemer Pulse has turned our research strategy on its head,” said John Pimm, Chief Operations Officer at International Research Consultants (IRC). Alchemer serves more than 13,000 global marketing, CX, HR, and market research customers, including many Fortune 500 companies.

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Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

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Userpilot

JUNE 28, 2024

Embarking on a career as a marketing analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful marketing analyst. Tools are a critical part of a marketing analyst’s work and determine how efficient you are.

Data Visualization 52

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Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

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Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

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User Testing Marketing Product Research Customer Feedback 52

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Why is that? Why does he want it?

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User Testing Customer Experience Reporting Tools Research Software 202

The Product Coalition

JUNE 22, 2020

Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth. And Sorry McKinsey, but ideas from external consultants came in last, suggesting product teams are trusting their own homework instead. Surprisingly, ideas from leadership ranked near the bottom at 13%.

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