Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Prioritize based on impact.

Product launches 170

Product launches User Friction User Testing Messaging 170

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). ‘I thought it was a mistake,’ said the other. […] Indeed, the move turned the course of the game.

Data Visualization 116

Data Visualization ChatGPT Research Software Product Management 116

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. Customer interview template.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

PMLesson's Ace the PM Interview

JULY 22, 2020

This means communicating the user's pain points and clarifying requirements to software engineers. They talk to users to understand their pain points, and work with the team to outline how those pain points can be addressed. Do I Need to Be Able to Code? That's what software engineers do.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Usersnap

NOVEMBER 10, 2023

6 templates for product roadmap presentations Each style and methodology of roadmapping guides the product’s voyage, ensuring that every stakeholder, internal and external, is privy to the course ahead, its landmarks, and its destinations. How does the roadmap solve their pain points?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

NOVEMBER 8, 2021

From there, I'll do a customer segmentation and prioritize one. Then we'll do a quick brainstorm about potential pain points and needs, prioritize one of those, and then from there, we'll come up with a few solutions. Target Users Geom by Anna Golde Celena: So now I'm going to do a quick customer segmentation.

User Friction 52

User Friction Customer Experience Management Management 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

But an interview is, of course, only the first step. This sample answer is from our PMM interview course where we go over the most common PMM interview questions. They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 3, 2020

UX is about being customer-centric, or you should be able to build a high fidelity prototype or run JTBD interviews? Dan Olsen Welcome to the Cynefin Framework We choose to use the Cynefin Framework to decide which path to take. The lion PM understands the user’s pain points by relying on discovery research.

Feedback Software 80

Feedback Software Product Research Research Software Weak Development Team 80

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?

Data Visualization 280

Data Visualization Product Research Analytic Tools Research Software 280

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” It must have been like super huge with a lot of customer base.

Research Software 63

Research Software Analytic Tools Transportation Feedback Software 63

Mind the Product

OCTOBER 11, 2019

Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. It tells you the value your customers get from your product and which aspect of your product is key to them. How do you differentiate a soap’s messaging?

Positioning 100

Positioning User Testing Product Research Data Visualization 100

Product Management Lessons from the Trenches

JULY 17, 2018

A classic marketing framework is the 4 Ps: Product, Price, Place, and Promotion. Most people will instinctively focus on the first P (Product), and delivering a product that with capabilities that users/buyers cannot get anywhere else. For example: Your product might be the most convenient one for the user to purchase (e.g.,

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Product Talk

FEBRUARY 8, 2017

We no longer take months or years to release value to our customers. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. The Rise of User Experience Design [8:47]. The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42].

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Intercom, Inc.

JANUARY 18, 2023

Massive online open course platforms must create a supportive and simple environment to make sure users enjoy the experience and get actual value from the apps. To provide amazing experiences for their users, learner-driven businesses need to find the right metrics and continuously seek out customer feedback.

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205