Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Different written and visual methods can be used to detail problems that target user experience as pain points. This, I think, is a better way to begin to understand a user or market need and its associated pain points.

Framework 109

Framework User Testing Research Software Feedback Software 109

Userpilot

APRIL 19, 2024

Ever wondered how likely your customers are to recommend your business? This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Leveraging customer feedback received via this method paves the way for SaaS companies to strengthen bonds with clients.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

The Product Coalition

AUGUST 12, 2023

The way users perceive and interact with a product influences their overall experience. The Gestalt principles — originating from psychology and applied to design — offer a systematic framework to understand how humans naturally perceive and organize visual information. The whole is other than the sum of the parts.” — Kurt Koffka 2.

Product Management 113

Product Management Product Manager User Friction Management 113

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Analytic Tools 91

Analytic Tools Feedback Software Product Research User Testing 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. ” Remember the audience—the customer—while building that messaging framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. ” Remember the audience—the customer—while building that messaging framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Improve product road mapping : Instead of relying on assumptions about what’s important, feature analysis gives you concrete data on what customers value. framework.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Weak Development Team 89

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 88

Customer Experience Analytic Tools User Testing Customer Feedback 88

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). However, customers will still want to talk to real people to share their honest challenges, ideas, and experiences.

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 90

Product Research User Testing Customer Feedback Research Software 90

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit. it’s a hypothesis.

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Prioritize based on impact.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 86

User Testing Product Research Feedback Software Customer Feedback 86

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. Highlight what differentiates you from competitors.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

User Testing 122

User Testing Customer Feedback Customer Experience Data Visualization 122

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 86

Analytic Tools Data Visualization Research Software Onboarding KPIs 86

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs.

Feedback Software 68

Feedback Software Analytic Tools Research Software User Testing 68

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. Customer interview template.

Product launches 87

Product launches User Testing Product Research Analytic Tools 87

Antwak Blog

JANUARY 29, 2021

Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Be an Architect and an Interior Designer – Build and design products that address consumer pain-points effectively and transpires into a practical and scalable solution. Now, you’re aware of the roles you are likely to perform. .

User Testing 52

User Testing User Friction Product Management Product Manager 52

The Product Coalition

AUGUST 2, 2020

After 10 years, this internal tool supported thousands of daily internal users across countless teams, but nobody could explain exactly what the tool was providing. The system provided different functionality for different customers and the total scope was far greater than the internal team’s staffing capacity. What is the problem?

Data Visualization 94

Data Visualization Customer Experience Customer Satisfaction Engineering 94

Usersnap

NOVEMBER 10, 2023

Now, Next, Later The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. How does the roadmap solve their pain points?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

JULY 22, 2020

This means communicating the user's pain points and clarifying requirements to software engineers. They talk to users to understand their pain points, and work with the team to outline how those pain points can be addressed. You also want to get differentiated data.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

ProductPlan

DECEMBER 21, 2020

The traditional sales model for almost anything is a potential customer interacting with a salesperson. The salesperson is also doing a lot of education as they tout various features and functionality, reference other satisfied customers, and highlight the ease of use or simplicity of implementation and integration.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Another way to structure teams is by customer journey stage , where a different team is responsible for one stage, like adoption.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Product Research 85

PMLesson's Ace the PM Interview

JANUARY 7, 2019

Product Questions: In product interview questions, you often need to focus on a particular customer segment or user pain point. Overall, tradeoffs can be a significant differentiating factor in estimation questions as they provide an opportunity to address potential issues with your response.

Analytic Tools 100

Analytic Tools User Testing Customer Experience User Friction 100

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

NOVEMBER 8, 2021

From there, I'll do a customer segmentation and prioritize one. Then we'll do a quick brainstorm about potential pain points and needs, prioritize one of those, and then from there, we'll come up with a few solutions. Target Users Geom by Anna Golde Celena: So now I'm going to do a quick customer segmentation.

User Friction 52

User Friction Customer Experience Management Management 52

Mind the Product

NOVEMBER 14, 2017

The pricing structure for customers vs resellers. To survive a business must understand the competitive landscape and differentiate its offerings. In a multi-tiered sales channel, a vendor can be separated from the customer by several tiers. Customer Acquisition. Current Strategy vs Future Direction.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. A roadmap helps you to share your knowledge with the organization and with your customers.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Coalition

JANUARY 3, 2020

UX is about being customer-centric, or you should be able to build a high fidelity prototype or run JTBD interviews? Dan Olsen Welcome to the Cynefin Framework We choose to use the Cynefin Framework to decide which path to take. The lion PM understands the user’s pain points by relying on discovery research.

Feedback Software 81

Feedback Software Product Research Research Software Weak Development Team 81

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. What values are important in a brand and how are they communicated to the customer? How does working in VR affect mobility and what pain points may arise? Privacy changes and noisy marketing channels may influence how difficult it is to reach customers.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52